Performance Marketing Media Buyer

About the Position

Performance Marketing Media Buyer (based in Portugal, German speaker)

As our Performance Marketing Media Buyer, you will be part of a growing Panel Engagement Digital Team and be responsible for:

• Managing Google and Social Ad campaigns and budgets across regions
• Participating in an important worldwide expansion plan and helping to build effective panel recruitment campaigns in their multiple dimensions (creative, media buy, optimization and testing, measurement)
• Interacting directly with ad agency and platform representatives to optimize campaigns
• Consulting on creative best practices and optimization
• Troubleshooting common campaign issues, approving, and tuning local language campaigns
• Analyzing reporting, looking for potential problem areas
• Meeting the Key Performance Indicators (KPIs) and on-time delivery of ad campaigns
• Maintaining documentation on campaign process and procedures

Responsibilities

• Manage the strategy, execution, and ROAS of online marketing campaigns, including campaign setup, creative testing, reporting, analysis, and optimization.
• Be an expert in SEA, SEO, FB, IG, and YouTube marketing.
• Perform strategic data mining and analysis, drawing insights and transforming data into actionable changes that will drive channel optimization and growth.
• Align marketing initiatives with overall business goals. Provide input to predictive models that drive company growth.
• Strategize and execute experiments to continuously improve key metrics across campaigns.
• Collaborate with internal (design, product) and external teams on projects to drive growth and efficiency.
• Work on projects with a focus on performance marketing, optimizing acquisition metrics such as conversion rates, cost per acquisition (CPA), cost per install (CPI), and ROI by channel and media campaign.
• Conduct in-depth analysis of campaign performance across different channels, using large datasets and advanced Excel skills to generate data-driven insights.
• Collaborate with app store optimization colleagues, campaign creative producers, media buyers, analytics/BI analysts, product managers, copywriters, designers, and developers to ensure panel recruiting, engagement, and retention campaigns run according to budgets, timelines, and country needs.
• Manage multiple campaigns at once, within tight deadlines and A/B testing experience.

Requirements

• 2+ years of paid search / social / app marketing, consulting, or banking, BA/BS degree, excellent analytical skills, and strong vision and strategy.
• Experience in Meta Business Suite, Google Ads Manager (MCC), and TikTok Ads Manager.
• Proven marketer that drives positive ROI by optimizing CPA, LTV, and ROAS with a never-ending appetite to optimize bidding/targeting/audience strategies.
• Proven experience of A/B testing and using data / analytics to inform design decisions.
• Work Proficiency in English.
• Fluent or Work Proficiency in German.

Nice to Have

• Experience in campaign management web analytics and conversion optimization and attribution modeling.
• Experience of digital strategy, information architecture & design, digital marketing; including online advertising and promotion.
• Google Display video 360, Google Ads, Google Tag Manager Meta Certified Digital Marketing Associate, and TikTok Media Buying Certification certifications preferred.
• Experience with campaign tracking, campaign tracking, ad pixel insertion pixel, MMP platforms (Adjust or others).

We Offer

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About the Company

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the Diversity and Inclusion page.