Tech Stack
Job Description, Responsibilities & Requirements
About the Position
Performance Marketing Specialist
Location: Mexico City, Mexico
Company: Lalamove
Employment Type: Full-time
Work Location Type: On-site
Founded in Hong Kong in 2013, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving orders every day. We are revolutionizing the logistics industry by directly connecting customers and drivers through our technology.
At Lalamove we are characterized by living our values: passion, humility, grit, and execution. If you are an experienced, data-driven performance marketer, we are waiting for you.
Responsibilities
- Strategic Planning: Support the team with data and insights to build the company’s acquisition strategy in Mexico.
- Digital Marketing: Plan and execute digital marketing strategies for paid media in social networks, SEO, SEM, and setting up campaigns on tools.
- Campaign Optimization: Constantly monitor and develop optimization strategies for paid campaigns on Google, META, ASA, DV360, TikTok, and programmatic media to ensure planned KPI achievement.
- Performance Reporting: Provide paid media analysis to support Mexico’s direction and present weekly and ad-hoc performance reports to stakeholders.
- Budget Management: Manage and allocate paid media budgets effectively across channels and ensure proper pacing.
- Communication Development: Develop acquisition communication ideas, coordinate their development and execution in campaign materials and multiple ad formats to ensure campaign best practices.
- Growth Monitoring: Monitor growth KPIs (CAC, CPL, CPV, and others) and performance A/B testing to validate hypotheses.
- Department Support: Support Marketing and Operations departments to achieve user and driver base growth.
- Brand Positioning: Identify opportunities for brand positioning with potential content, creatives, keyword trends, and other improvements.
- Global Collaboration: Join weekly review meetings with the Hong Kong team, implement change requests, and monitor their impact.
- Channel Expansion: Discover and kickstart new digital acquisition channels for paid campaigns expansion.
- Lead Acquisition: Support in creating strategies for supply and demand leads acquisition, and mobile app install and conversion.
- Tracking and Attribution: Experience with conversion tracking and attribution measurement systems to ensure accurate insights into user behavior.
Requirements
- Experience: 4-5 years of experience with performance marketing campaigns.
- Skills: Experience with paid media, content strategies, reporting, and market insights.
- Education: Graduated in Marketing, Advertising, Engineering, or similar (is a plus).
- Language: Advanced English.
- Attributes: Flexible and self-guided, knows how to act in a constant change environment.
- Data Analysis: Experience with Excel or Google Sheets (BigQuery, App Scripts, data manipulation, pivot tables, and dashboards).
- Programmatic Media: Knowledge and experience with programmatic media, DSP, MMP platforms, and Google Ads Editor is a plus.
We Offer
- Be part of a leading global on-demand delivery platform.
- Work in a dynamic and innovative environment.
- Opportunity to revolutionize the logistics industry.
About the Company
Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving orders every day. We are revolutionizing the logistics industry by directly connecting customers and drivers through our technology.
With 1600+ employees spread across SEA and LATAM, our company has reached unicorn status in 2018, is well funded by prominent VCs, and has kept growing at tremendous speed since.
At Lalamove we are characterized by living our values: passion, humility, grit, and execution.