About the Position

Performance Marketing Specialist

Location: Frankfurt, Germany

Employment Type: Permanent – Full Time

Work Location Type: Hybrid

About the Role

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.

Ready to awaken your best with us?

We are looking for a Performance Marketing Manager to drive online revenue growth for Emma's EU Ecommerce team. You will be responsible for owning paid channels campaigns end to end, so that every euro invested delivers a measurable return.

You'll work closely with key stakeholders, ranging from Global Performance Marketing and Creative Marketing to Brand Marketing and the different EU Ecommerce country teams.

Responsibilities

Own paid campaigns across Paid Search, Paid Social, Affiliates, Influencer, CRM, and TV (linear and CTV), from strategy through execution to continuous optimization.
Run A/B tests across creatives, audiences, and landing pages, and turn the results into repeatable playbooks that raise performance across your channels and your market.
Stay ahead of platform changes, algorithm updates, and market trends, and proactively bring new tools, tactics, and opportunities to the team.
Define and drive performance targets such as ROAS, CPA, and conversion rate, and turn data from attribution tools and in-house dashboards into clear strategic decisions.
Own your revenue target and deliver local, regional, or global projects on time, becoming the go-to expert for the channels you own.
Collaborate with global performance and creative teams on ad messaging, budget allocation, and channel mix to maximize return on every euro invested.
Partner with Sales to drive commercial performance across products and categories in your market, aligning campaign plans with commercial priorities.

Requirements

Bachelor's or Master's degree in Marketing, Finance, Business Administration, or Engineering.
3+ years of relevant in-house experience in B2C Ecommerce, ideally in FMCG, consumer goods, or online services, with ownership of paid performance channels.
Strong analytical skills and a strategic understanding of paid channels, turning performance data into decisions that grow revenue and improve ROAS.
Project management experience, having delivered local, regional, or global projects on time while aligning multiple stakeholders along the way.
Fluent in English and German.

We Offer

The opportunity to create real impact, take ownership and accountability, and drive meaningful change.
Continuous learning and development through hands-on experience, mentoring, formal training, and access to tools such as our Learning Hub and Nilo.
A collaborative community of smart, driven people where you learn, contribute, and connect, every day and through team events.
A global environment, working daily with diverse perspectives across 4 offices and 70+ nationalities.
25 vacation days per year, with 1 extra day per year worked (until a limit of 30 days per year).
A flexible hybrid setup with up to 22 remote days per quarter, and offices in Gutleutviertel - Frankfurt.

About the Company

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.

Upon your consent, we may use artificial intelligence (AI) tools to support parts of the hiring process, such as getting the interviews transcript and summarized by AI. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please reach out to [email protected]

Performance Marketing Specialist

Job description