Performance Marketing Specialist

About the Position

Performance Marketing Specialist

IONOS is seeking a Performance Marketing Specialist to drive US customer acquisition efficiency in Philadelphia. Own the full ad-unit-to-conversion loop and scale new channels.

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About the Company

At IONOS, we don't just manage servers – we shape the digital future for more than 6.2 million customers worldwide with our solutions. As Europe's leading hosting provider and a pioneer in independent cloud solutions, we are building next-generation infrastructure – from sovereign cloud architectures and high-performance GPU clusters to integrated AI automation tools.

What drives us is digital sovereignty for Europe and real impact for small and medium-sized businesses (SMBs) as well as large enterprises. We work in agile teams, rely on transparent structures, and believe that excellence and innovation only emerge through true team spirit.

Ready for your next step? Become part of IONOS and grow with us.

Responsibilities

You'll own US customer acquisition efficiency. Concretely, you own the number: CAC and new-customer inflow. You'll do it by owning the entire journey from the ad unit to the conversion - creative, channel, landing page, offer, and measurement - and by opening and scaling new channels the US hasn't fully tapped: TikTok, Meta, Instagram, YouTube pre-roll, podcast, CTV, and creator/affiliate.

• The CAC/inflow number. Move blended CAC toward target while hitting inflow goals, channel by channel.
• The full ad-unit-to-conversion loop. Brief and produce creative (image, video, carousels), set up and buy channels, coordinate landing pages and offers, and measure impact end to end.
• New-channel build-out. Stand up and scale TikTok, Meta, IG, YouTube pre-roll, podcast, CTV, and creator/affiliate with short, disciplined test loops.
• An AI-first production and analysis engine. Use generative AI for creative and copy, and LLMs/analytics for daily optimization - operating with the leverage of a whole pod.
• The content workbench. Drive our creator-marketing motion: scripting/storytelling, briefing creators, and turning their output into testable paid assets.
• Cross-Atlantic execution. Partner with central German teams as you would with an agency and with the Website A/B PO on landing pages and conversion.

Requirements

• 3–6 years in performance/growth marketing, ideally direct-to-consumer / eCommerce or affiliate. You've owned a paid budget and been measured on efficiency.
• Owner mentality. You treat the budget like it's your own money and the outcome like it's your own business.
• AI-first operator. You already use LLMs and generative/creative tools to produce, analyze, and optimize at a pace that used to require a team.
• Full-funnel fluency. You're comfortable across creative, channel buying, landing pages, offers, and analytics - and you can go deep in an ad account and a spreadsheet.
• Player-coach. Hands-on yourself, but able to raise the bar for early-career teammates and serve as a sounding board.
• Matrix-comfortable. You can get things done across teams and time zones without formal authority.
• Location - you are open and eager to work in our Center City Philadelphia office at least 3X a week
• Travel - you would welcome the opportunity to travel internationally on occasion to meet global colleagues, learn and share ideas.

We Offer

• Competitive salary
• Opportunity to work in a dynamic and innovative environment
• Professional growth and development opportunities

How This Team Works

We're a small, high-ownership pod inside a global company. A few things are true here, and they're worth knowing before you apply:

• You'll own outcomes, not activity. Your work is measured against CAC, inflow, and conversion - and we look at the numbers together, often.
• We move fast and iterate in the open: launch, measure, learn, adjust - usually within days, not quarters.
• We practice continuous, two-way feedback that is direct and frequent. Operating on a professional basis, we don't engage in blame, rescuing, or scorekeeping. When a problem arises, we identify it early and collaborate to resolve it.
• We're AI-first, and we'll help you get great at it.
• You'll be coached. The GM is hands-on and invested in your growth. This is a place to accelerate a career, not to coast.

This is a great fit if you're driven, resilient, and energized by ownership and candid feedback

Application Note

We value diversity and welcome all applications – regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.