Performance Marketing Strategist (Paid Media + AI)
Primary stack
Job description
About the Position
We're seeking a Performance Marketing Strategist (Freelance, Remote) to support a Melbourne-based growth marketing consultancy specializing in performance marketing, brand strategy, and AI-supported marketing solutions.
This is a hands-on, client-facing role focused on managing Google and Meta Ads, owning paid acquisition strategies, and using AI tools and agents to analyze performance, validate recommendations, and implement campaign changes.
Engagement Details
- Type: Freelance / Part-time
- Duration: 6 months
- Commitment: Approximately 15 hours per week
- Location: Australia or New Zealand
- Timezone: AEST-compatible
- Schedule: Flexible hours with agreed availability for client meetings.
Responsibilities
- Manage and optimize Google Ads and Meta/Facebook Ads accounts.
- Develop and implement paid acquisition strategies based on client growth objectives.
- Review and validate recommendations generated by AI agents before implementing campaign changes.
- Analyze campaign performance and identify opportunities for optimization.
- Advise clients across performance marketing, brand, creative, and growth strategy.
- Build strong client relationships and communicate strategies and recommendations confidently.
- Collaborate with technical specialists across analytics, tracking, Google Merchant Center, and dashboarding.
Requirements
- Previous experience in performance marketing, paid media, or digital acquisition.
- Strong hands-on experience with Google Ads and Meta Ads.
- Experience managing paid media budgets of approximately AUD20K+ per month.
- Strong understanding of performance and brand marketing.
- Strong client-facing and relationship management skills.
- Experience with AI tools such as Claude, prompt engineering, or similar, and comfortable incorporating these tools and agents into marketing workflows.
- Experience with GA4, Google Merchant Centre, tracking, and dashboarding is a plus.
We Offer
- Opportunity to work with a leading growth marketing consultancy.
- Flexible freelance role with remote work options.
- Chance to collaborate with a diverse team of marketing professionals.
About the Company
Our consultancy specializes in performance marketing, brand strategy, and AI-supported marketing solutions. We are committed to delivering exceptional results for our clients and fostering a collaborative and innovative work environment.
© Content.co. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
Content.cois a next-generation platform for brands such as Expedia, Stripe, and Unilever to work with top creative and digital freelancers. Our talent network has a track record of providing businesses with innovative industry-first solutions to address their diverse needs. Our investors include US-based Plug & Play Tech Center and Singapore Press Holdings.