About the Position

Performance Strategy Lead

Johannesburg, South Africa

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Responsibilities

Client Relationship & Strategic Trust

Serve as a key client contact, establishing strong, trust-based relationships with senior stakeholders.
Act as the lead architect in rebuilding and strengthening client confidence in our agency’s digital offerings, strategic capabilities, and execution.
Work in close collaboration with the client to co-design, implement, and optimize robust performance strategies that align with their business realities.
Demystify complex digital concepts, translating performance data into clear, strategic business narratives that demonstrate tangible value.

Performance Strategy & Growth Delivery

Develop and lead lower-funnel performance strategies across search, social, and display channels.
Define clear performance KPIs aligned to client business outcomes (e.g. ROAS, CPA, LTV, revenue growth).
Build scalable portfolio strategies that balance short-term efficiency with long-term growth.
Translate business objectives into channel-level activation frameworks.

Test & Learn Excellence

Own a structured experimentation roadmap across all performance channels.
Implement rigorous testing methodologies (A/B, incrementality, geo-testing, creative testing).
Drive a culture of continuous optimization and learning across the team.
Translate test results into actionable strategic recommendations.

Biddable & Performance Channel Leadership

Oversee executional excellence across:
- Paid Search
- Paid Social
- Programmatic Display
Ensure adoption of platform best practices, automation, and AI-driven optimization tools.
Maintain strong relationships with media partners and tech platforms.

Data, Measurement & Attribution

Define measurement frameworks that accurately capture performance impact.
Champion advanced attribution models (multi-touch, incrementality, MMM where applicable).
Partner with data and analytics teams to unlock deeper performance insights.
Ensure consistent reporting that links media performance to business outcomes.

Commercial Accountability

Own performance forecasting, budget allocation, and investment strategy.
Identify growth opportunities and areas of inefficiency across the portfolio.
Drive revenue growth through media effectiveness and optimization.

Requirements

Core Skills

Performance Strategy
Digital Marketing
Client Relationship Management
Data Analysis
Attribution Models

Secondary Skills

Biddable Media
Search Marketing
Social Media Marketing
Programmatic Display
Commercial Acumen

We Offer

Competitive salary
Opportunity to work in a leading global media company
Professional growth and development opportunities

About the Company