Performance Team Lead

About the Position

Performance Team Lead

Join our fast-growing business group as a Performance Team Lead, responsible for developing and optimizing performance marketing strategies across multiple channels.

Locations

• Armenia
• Cyprus
• Georgia
• Poland
• Portugal

Work Location Type

• Hybrid

Responsibilities

• Developing a performance strategy for all business units.
• Creating and maintaining a channel catalog (channels, platforms, conditions, performance).
• Creating monthly, quarterly, and annual media plans.
• Allocating budgets between channels and business units.
• Monitoring performance: CPL, CPA, ROI, CR, etc.
• Optimizing costs and improving channel efficiency.
• Setting up a transparent planning and reporting system + setting up KPIs and OKRs.
• Building and prioritizing hypotheses, A/B testing.
• Building and developing a channel analytics system.
• Working with end-to-end analytics (channel → lead → conversion).
• Preparing regular reports (monthly/quarterly).
• Developing and strengthening relationships with influencers and media outlets, negotiating improved terms, launching special projects and native integrations.
• Building and developing a performance team: recruiting, onboarding, team development, monitoring workload and performance.
• Optimization of internal team processes (media plans, reports, campaign launches).
• Task setting, monitoring of completion and deadlines.
• Cross-team collaboration with clients: marketing manager, business team, and resource teams: design, content, production, etc.

Requirements

• 3+ years of experience in performance marketing, affiliate marketing, media buying, or digital marketing.
• Experience managing a team of 3+ people, including task delegation, performance monitoring, and team development.
• Hands-on experience with paid acquisition channels, including Telegram, media buying, native advertising, influencer marketing, partnerships, and special projects.
• Strong understanding of key marketing metrics, including CPL, CPA, CPC, CPM, Conversion Rate (CR), and ROI.
• Solid understanding of unit economics, including CAC, LTV, and channel payback periods.
• Experience in media planning and budget allocation across multiple acquisition channels.
• Proficiency in analytics and reporting tools such as Tableau, Google Sheets, Bitly, Similarweb, and Ahrefs.
• Experience collaborating with cross-functional teams, including PR, SMM, Digital Marketing, Content, Design, and other stakeholders.
• Proven track record of launching, optimizing, and scaling advertising campaigns.
• Experience working closely with Sales teams to align marketing and revenue goals.
• Understanding of the iGaming, affiliate marketing, or other high-risk industry verticals.

Nice to Have

• Proven experience building and/or scaling a performance marketing team from scratch.
• Hands-on experience working with Telegram media channels and Telegram Ads, with Telegram as a primary acquisition channel.
• Established network of media, channel, and affiliate partner contacts.
• Experience launching and managing special projects, sponsorships, and native advertising integrations.
• Experience implementing and managing OKR and KPI frameworks.
• Experience automating reporting processes and operational workflows.
• Experience collaborating with influencers within the iGaming, high-risk, and fintech sectors.

We Offer

• An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan. Work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
• Modern corporate equipment based on macOS or Windows and additional equipment are provided.
• Paid vacations, sick leave, personal events days, days off.
• Corporate health insurance program for your well-being.
• Referral program: enjoy cooperation with your colleagues and get the bonus.
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
• Rewards program for mentoring and coaching colleagues.
• Free internal English courses.
• Yoga classes to help you stay active and energized.
• In-house Travel Service.
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
• Corporate events, team buildings.

About the Company

Create trends, don’t follow them. Take your career to the next level with PIN-UP.

Oksana Izmailova

CHRD PIN-UP GLOBAL

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