Platform Marketing Lead
Primary stack
Nice to have's
Job description
About the Position
We are seeking a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through Affirm’s platform and ISV channels.
About the Team
The Revenue team drives Affirm's top-line growth through strategic partnerships, growth initiatives, and go-to-market execution. The Platform Growth Marketing team works with PSPs and ISVs to build joint go-to-market programs, activate partner ecosystems, and drive measurable pipeline, GMV, and revenue.
Responsibilities
- Own channel strategy and execution for a defined set of platform marketing programs.
- Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
- Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
- Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
- Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
- Analyze performance and recommend where to invest, optimize, test, or stop.
- Learn the business models, audiences, and operating styles of different platform partners.
- Manage multiple programs while making clear priority and capacity tradeoffs.
Requirements
- 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
- Experience selecting and managing multiple marketing channels against a defined business objective.
- A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
- Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete.
- Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports.
- Strong project management across multiple concurrent workstreams.
- Ability to learn new products, audiences, and business models quickly.
- Clear recommendations, personal ownership, and willingness to handle execution details.
- Strong cross-functional communication and stakeholder management.
We Offer
- Competitive salary: $101,000 - $165,000 per year (based on location and experience).
- Equity rewards.
- Health coverage at no cost: 100% subsidized medical, dental, and vision for employees and their dependents.
- Spending stipends: Monthly stipends for health, wellness, and tech spending.
- Flexible time off and generous holiday calendars.
- Employee stock purchase plan (ESPP): Own a piece of what you build.
About the Company
At Affirm, we exist for the moments that matter-giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most. We are proud to be a remote-first company, offering flexibility and a commitment to care, transparency, and flexibility.
Remote-first with flexibility built in
Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an Affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience.
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