Poland Performance Marketing Specialist

About the Position

Join Canva's growth marketing team in Poland as a Performance Marketing Specialist, driving user growth through media buying and creative strategies.

Responsibilities

• Own day-to-day media buying, optimization, and pacing across multiple channels in Poland.
• Translate Poland’s priorities into concrete strategy and plans. Set these in partnership with the Global Growth Marketing team and the Poland Marketing Lead.
• Set the media mix, lead budget allocation review processes, and own the experiment roadmap.
• Partner with the Data team to run incrementality studies, interpret and calibrate our MMMs, utilize MMP and platform form data where appropriate.
• Translate performance data into clear creative insights, sharing learnings with Growth Creative pods that prioritize native vertical video and creator partnerships with embedded Growth Marketers.
• Actively manage creative rotation: scale top-performing assets, pause low performers, and proactively flag refresh needs that shape our creative strategy.
• Evaluate audience segmentation, targeting, and bidding strategies, proposing improvements and experiments across the region.
• Work closely with the creative team to maximize TikTok Content Suite and champion best practices in modern content formats to get and retain attention.
• Level up creative cohort analysis and bring unique insights into how we are running our creative flywheel.
• Lead formulation, implementation, and learning cycles through CRO initiatives across channels.
• Improve performance marketing systems and workflows, with a focus on automation, adopting AI tooling, and even building reusable systems.

Requirements

• Proven hands-on experience in media buying and budget management across major platforms with strong media buying principle understanding.
• Strong optimization mindset and confidence making data-driven decisions.
• Proven experience collaborating with creative teams to improve performance through structured testing and iteration.
• Cross-channel growth mindset, able to evaluate trade-offs, dynamically shift investment, and prioritize incremental impact.
• Familiarity with MMM, lift studies, and incrementality testing. Design experiments autonomously and build a strong relationship with the Marketing Science team.
• Experience with creative testing frameworks or sprint-based experimentation.
• Experience working iteratively with a creative team led by a creative strategist.
• Experience improving funnels into Apps and Web-based products.
• Comfortable working cross-functionally in a remote, multi-market environment.
• Full proficiency in English and Polish (native or fluent Polish speaking and writing required).

About the Team

You’ll be part of a highly collaborative, fast-moving, and passionate marketing team that blends creativity and data to make magic happen. In this role, you’ll help Canva show up at its best, fueling growth by bringing performance and creativity together in every campaign.

Additional Information

• We make hiring decisions based on your experience, skills, and passion, as well as how you can enhance Canva and our culture.
• When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
• We celebrate all types of skills and backgrounds at Canva, so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!
• Please note that interviews are conducted virtually.

We Offer

• Opportunity to work in a dynamic and fast-growing company.
• Be part of a passionate and creative team.
• Competitive compensation package.
• Professional growth and development opportunities.

About the Company

At Canva, our mission is to empower the world to design-and we’re growing fast across the globe. With over 250 million monthly active users in over 190 countries, we’re on a mission to make Canva the most loved brand in the world. To support this ambition, we’re building a world-class growth marketing team that’s deeply local, highly creative, and relentlessly performance-focused.