Job Description, Responsibilities & Requirements
About the Position
PPC Manager - UK&I
Location: Newcastle upon Tyne, Tyne and Wear, United Kingdom
Company: LeoVegas UK
About the Role
We are seeking an experienced PPC Manager to join our UK&I Media team. In this role, you will be responsible for planning and managing PPC (Web & App) strategies across multiple brands. You will play an instrumental role in driving new initiatives and projects to expand our activity and grow the channel within our local structure for the UK & Ireland.
You will be reporting directly to the PPC & App Lead, while working closely with other stakeholders in the UK&I Media team and across the wider UK&I cluster, including Marketing, Brand, Creative, AdTech teams, and more. To drive successful campaigns, you will utilize all the latest solutions and tools from PPC platforms (including Apple Search Ads, Google Ads Web/App, Microsoft Ads, and similar).
To succeed in this role, you need to be a self-driven and self-motivated individual - ready to take ownership of multiple accounts. You will drive growth across the accounts by implementing industry-leading solutions, while working closely with the team and providing mentoring to other colleagues. The ideal candidate will be a positive and adaptable team player, with a problem-solving attitude, and excellent communication and presentation skills.
Responsibilities
- Planning and managing a wide range of PPC (Web & App) campaigns hands-on across multiple platforms (including Apple Search Ads, Google Ads Web/App, Microsoft Ads, and similar), for all verticals (casino, live casino, sports betting) and multiple brands.
- Analyzing metrics from internal tools and platforms to track campaign performance, continuously optimizing keyword targeting and bidding strategies across our accounts, while reporting on the results and achievements to the relevant stakeholders.
- Implementing new industry-leading solutions and running regular A/B tests across our activity, aligned with the overall goals and KPIs.
- Building strong relationships with our key partners, including digital media agencies, external digital platform teams, and tech vendors.
- Navigating complex web tracking and app attribution systems (including MMPs like Appsflyer and SKAdNetwork frameworks) by partnering with AdTech teams to maximize our measurement capabilities across the channel.
- Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned and utilize channel best practices.
- Staying ahead of platform updates, new ad formats, innovative targeting methods, and emerging media opportunities.
- Working closely with the Central Marketing teams to ensure alignment, consistency, and best practice sharing across markets.
- Ensuring full compliance with regional advertising regulations and other compliance standards.
Requirements
- 2-3+ years of experience managing PPC campaigns across Web and/or App (client side or agency). App Marketing experience is preferred.
- Gaming industry experience will be considered a big plus.
- Hands-on experience working with some of the popular channel platforms and tools (Apple Search Ads, Google Ads Web/UAC, and/or Microsoft Ads).
- Good knowledge of PPC best practices - from a technical perspective, through keyword optimization, to performance delivery.
- Strong analytical mindset, confident in spotting opportunities for growth, and with professional experience in using analytics tools (Tableau/Looker, Google Analytics, Appsflyer, or similar).
- Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a team.
- Fluent English is essential for this role, both written and spoken.
We Offer
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home.
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future – We match pension contributions up to 6%.
- Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience – Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches.
- A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families – Up to 6 months of full pay for maternity leave.
- Stay active & save money – Cycle-to-work scheme and gym discounts.
- And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
About the Company
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
Join Us
In our pride, we like to empower our teammates to find their roar and run with their wildest ideas. We don’t wait around for things to happen, we pounce and make it happen!
If you think you would be a good fit for the Leo pride - give us a roar!
As our company working language is English, we’d like to see your CV in English please