PPC Specialist

About the Position

Kyivstar.Tech is seeking a PPC Specialist for their TutTam project, a FoodTech service marketplace. The role involves building and scaling user acquisition channels, testing growth hypotheses, and making data-driven marketing decisions.

Responsibilities

• Develop and implement a strategy for paid user acquisition for the TutTam mobile app and website.
• Launch, analyze, and optimize advertising campaigns on Google Ads, Meta Ads, and other platforms.
• Explore and test new user acquisition channels.
• Conduct A/B tests on ad creatives, audiences, messages, and landing pages.
• Analyze campaign effectiveness and provide recommendations for improvement.
• Track and improve key marketing metrics: CAC, CPA, ROAS, Retention, Conversion Rate, and others.
• Work with GA4, GTM, Meta Pixel, and other analytics and attribution tools.
• Collaborate with the designer and product team to prepare advertising materials.
• Generate reports and dashboards to evaluate the effectiveness of marketing activities.
• Participate in the formulation and verification of growth hypotheses for product development.

Requirements

• 2+ years of experience as a PPC Specialist, Performance Marketing Specialist, or Digital Marketing Specialist.
• Experience with mobile applications and app promotion.
• Practical experience with Google Ads (Search, Display, Demand Gen, Performance Max, YouTube).
• Practical experience with Meta Ads Manager.
• Proficiency in Google Analytics 4, Google Tag Manager, and Meta Pixel.
• Understanding of attribution principles, analytics, and measuring the effectiveness of advertising campaigns.
• Experience with advertising budgets and optimizing user acquisition costs.
• Ability to work with data and make decisions based on metrics.
• Understanding of product analytics and digital marketing basics.
• Experience with reporting and working with dashboards.

Nice to Have

• Experience in FoodTech, eCommerce, marketplaces, or HoReCa.
• Experience launching campaigns for new products or startups.
• Knowledge of SimilarWeb, Serpstat, or other competitive analysis tools.
• Experience with Firebase, AppsFlyer, Adjust, or similar attribution platforms.
• Understanding of product metrics (CAC, LTV, Retention, Conversion Rate, ROAS).
• Experience conducting A/B tests.

We Offer

• Office or remote work options.
• Remote onboarding.
• Performance bonuses for everyone (annual or quarterly, depending on the role).
• Employee training: numerous internal resources and partner programs, own library.
• Health and life insurance for employees.
• Wellbeing program and corporate psychologist.
• Compensation for mobile communication costs with Kyivstar.

About the Company

Kyivstar.Tech is a Ukrainian hybrid IT company, a resident of Diya.City. We are a subsidiary of Kyivstar, one of the largest Ukrainian telecommunications operators. Our mission is to change lives in Ukraine and around the world by creating technological solutions and products that realize the potential of companies and user needs. Over 600 KS.Tech specialists work daily in various areas: mobile and web solutions, as well as design, development, support, and maintenance of high-performance systems and services. We believe in innovations that bring real change and constantly challenge traditional approaches and solutions. Each of us is an adherent of an entrepreneurial culture that allows us to never stop, develop, and create new things.