Tech Stack
Job Description, Responsibilities & Requirements
About the Position
MyHomeGuardian is an innovative platform in the USA market, specializing in comprehensive property protection against critical threats, from ballistic glazing and shelters to drone detection systems and natural disaster protection. MyHomeGuardian is a spin-off of the successful MyHomeQuote platform, one of the leaders in the home improvement lead generation market in the USA.
We are looking for an experienced Amazon & SEM PPC Specialist.
Responsibilities
- Development of PPC strategies for launching products on Amazon, market analysis, competitors, and promotion costs in niches.
- Optimization of Amazon product listings to increase conversion, conducting A/B tests of ads, headlines, and visuals.
- Multi-channel SEM marketing. Setting up and managing campaigns in Amazon Ads (Sponsored Products/Brands/Display), Google Ads (Search, Display, PMax), Bing Ads, as well as Yahoo DSP and Yahoo Native.
- Collecting semantic core and audience segmentation and setting up retargeting, Look-alike.
- Setting up conversion tracking (GTM, pixels).
- Optimization and scaling: Managing bids, reallocating budgets to profitable channels, scaling effective campaigns, and disabling ineffective ones.
- Reporting: Systematic monitoring and reporting on key metrics (ACOS, ROAS, CPL, CPA, CTR, CR, Sales, ROI).
Requirements
- Experience with Amazon Ads, Google Ads, Bing Ads, Yahoo DSP for at least 3 years.
- Understanding of advertising performance metrics: ACOS, ROAS, CPL, CPA, CTR, CR.
- Analytical thinking, ability to work with large data sets.
- Advanced experience with Excel/Google Sheets; knowledge of BI tools is a plus.
- English language proficiency: Intermediate (working with English-language platforms and reporting).
- Attention to detail, independence, ability to work with deadlines.
We Offer
- English improvement: The company will financially support your studies by covering 50% of the cost.
- Comprehensive health insurance: 50% coverage of the cost.
- Mental health support: Access to psychologists and coaches, 50% coverage of the cost.
- Support for sports and physical activity: We support your healthy lifestyle by covering 50% of the cost.
- Payment of sick leave and holidays, sick days.
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About the Company
MyHomeGuardian is an innovative platform in the USA market, specializing in comprehensive property protection against critical threats, from ballistic glazing and shelters to drone detection systems and natural disaster protection. MyHomeGuardian is a spin-off of the successful MyHomeQuote platform, one of the leaders in the home improvement lead generation market in the USA.