PPC Specialist
Primary stack
Job description
About the Position
We are seeking a PPC Specialist to join our Paid Media team in Bucuresti, Romania. You will work on a portfolio of accounts, implementing and optimizing campaigns to achieve client objectives.
Responsibilities
- Implement and optimize campaigns on Google Ads, Meta Ads, and TikTok Ads.
- Conduct weekly budget and bid target checks and report deviations in advance.
- Perform quality checks after campaign implementation to ensure everything is set up correctly.
- Continuously verify disapprovals, conversion events, and tracking, and correct what is within your control.
- Prepare the monthly performance report and analysis of the previous month for your accounts.
- Build the monthly media plan and propose changes for the next month.
- Generate creative variations using AI tools for testing.
- Propose and read A/B tests, and document what you have learned from them.
- Communicate with clients in your portfolio.
- Work closely with colleagues in Client Management to understand client objectives and campaign KPIs.
- Use our reporting, task management, time tracking, and feed management systems, and log your hours correctly per client and service.
- Reserve monthly time for structured learning, then share with the team what you have read and three applicable conclusions. This is not optional; it is part of the job description.
Requirements
- Experience in PPC campaigns, either in an agency or in-house.
- Google Ads: Building and optimizing Search and Performance Max campaigns.
- Meta Ads: Campaigns and audiences, from setup to optimization.
- Understanding how a conversion is measured and knowing how to verify what you see in the account is real.
- Functional knowledge of Google Sheets (Roweb Media works on Google Suite).
- Enjoy understanding the business behind the account, not just the platform.
We Offer
- Competitive salary. Talent, work, and your involvement are important to us, and we want you to be satisfied and rewarded.
- Private health insurance.
- Holiday bonuses.
- Online and physical training, both technical and specific to the position, including sales and marketing.
- Access to advanced tools that help you perform your activities much more efficiently.
- Digital library with paid subscriptions on learning platforms such as Pluralsight or Udemy.
- Internal learning sessions (MondayTalks, FridayTalks, Lunch Talks), where we share what we know and discuss important topics.
- Opportunity to participate in national and international conferences (Web Summit, GPeC Summit, ecomTEAM, and others).
- Training budget, internal or external. We want to stay relevant in the industry, so we frequently organize training sessions with external guests.
- Celebrate your birthday as you wish, receive time off from the agency.
- Team building activities.
- Comprehensive training upon joining the team to understand our systems, tools, and methodology.
- Latest generation equipment, laptop, and phone.
Apply for the Role
PPC Specialist
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Contact Information
Email: [email protected]
Phone: 0771 202 063
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