PR Manager

About the Position

Цитрус, a prominent Ukrainian retail brand specializing in gadgets and accessories, is seeking a PR Manager to enhance our brand presence and reputation in the media. Join our team to help us make technology more accessible and understandable.

Responsibilities

• PR Strategy and Brand Reputation: Develop and implement PR strategies aligned with the company's business goals. Manage the brand's presence and perception in the media and public space.
• Information Initiatives and PR Support for Business: Identify and create information initiatives that attract attention to the brand. Develop native PR opportunities in media, partnerships, events, and special projects.
• PR for Key Company Figures: Develop and enhance the public image of the CEO and other key figures. Develop their personal brand to strengthen the company's brand. Create opportunities for publicity: media, interviews, columns, speeches, professional and business events.
• Media and PR Partnerships: Build long-term relationships with journalists, editors, opinion leaders, and relevant PR partners. Organize media activities, interviews, comments, and publications. Prepare PR materials, theses, comments, columns, and other materials for external media. Manage PR agencies and external contractors.
• Anti-Crisis PR: Monitor the information field, media, and reputational risks. Identify and assess potential reputational risks. Develop anti-crisis PR scenarios and key messages. Organize and coordinate PR response in crisis situations. Prepare the CEO and other speakers for external communications in crisis situations.

Requirements

• Experience in PR and external communications
• Experience in developing and implementing PR strategies
• Understanding of the Ukrainian media market and experience in building relationships with journalists and editors
• Experience in creating information initiatives and obtaining organic publications in the media
• Strong skills in writing PR materials, comments, theses, and columns
• Experience in working with key company figures and developing personal brands is a plus
• Understanding of anti-crisis communications and working with reputational risks
• Proactivity, independence, and the ability to find non-standard PR opportunities
• Understanding of how PR can support the company's marketing and business goals

We Offer

• Work with one of the most well-known Ukrainian retail brands
• The opportunity to directly influence the company's PR strategy and public image
• Work directly with the CEO and key business figures
• Plenty of space for your own ideas, non-standard PR solutions, and special projects
• A team ready to quickly launch strong ideas

About the Company

Цитрус is a Ukrainian network of stores offering gadgets and accessories, making technology closer and more understandable for many years. We are looking for a PR Manager who can help strengthen our presence in the information space, create strong information initiatives, and develop the brand's reputation and public image of the company's key figures.

If you can find stories where others see just a news item, know what can interest the media, and want to influence how the brand is talked about and thought of, we look forward to getting to know you.