PR Manager, Pakistan

About the Position

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

We are currently seeking a PR Manager for Pakistan to join our team and help shape the future of finance.

Responsibilities

• Develop and execute the PR and communications strategy for Pakistan in alignment with regional and global business priorities.
• Identify proactive storytelling opportunities that strengthen Binance’s reputation, visibility, and positioning within the Pakistan market.
• Develop communications plans for product launches, campaigns, partnerships, corporate announcements, and other key business initiatives.
• Manage communications projects independently from planning through execution, including timelines, stakeholder coordination, approvals, distribution, and reporting.
• Build, maintain, and strengthen relationships with key journalists, editors, broadcasters, and media stakeholders across Pakistan.
• Maintain a strong network across business, finance, technology, fintech, crypto, mainstream, and relevant industry media.
• Draft and review press releases, media statements, talking points, Q&As, briefing documents, executive messaging, opinion pieces, and other communications materials.
• Work closely with Pakistan leadership, Marketing, Business, and other functions to ensure communications priorities are aligned.
• Manage communications agencies and external partners where applicable, including briefing, deliverables, performance, and reporting.
• Support selected regional PR and communications initiatives, including drafting press materials, regional event support, executive profiling, media outreach, and stakeholder management (agency/media partnerships).
• Collaborate with Communications colleagues across MENA and other regions on campaigns, announcements, and media opportunities.
• Build relationships with relevant regional media alongside the wider Communications team.

Requirements

• 5+ years of experience in public relations, corporate communications, media relations, or a related communications role.
• Strong professional network and established relationships with journalists and media organizations in Pakistan.
• Demonstrated experience developing and executing PR strategies and communications campaigns independently.
• Strong understanding of Pakistan’s media landscape, including business, financial, technology, and mainstream media.
• Excellent written and verbal communication skills in English and Urdu. Arabic language capabilities are highly advantageous.
• Strong writing and editing capabilities, with experience developing press releases, statements, talking points, executive briefs, and other communications materials.
• Experience managing senior executive media engagements and preparing executives for interviews.
• Experience handling crisis situations.
• Ability to manage multiple projects simultaneously in a fast-paced environment and work effectively under tight deadlines.
• Strong stakeholder management skills and the ability to work across multiple functions, cultures, and seniority levels.
• Highly proactive, organized, and comfortable taking ownership of projects with limited supervision.
• Strong judgment and the ability to navigate complex or sensitive communications situations.
• Previous communications experience within technology, fintech, financial services, digital assets, payments, or another fast-moving regulated industry.
• Experience working within a multinational or international organization.
• Previous communications responsibility across markets outside Pakistan, particularly within MENA or the wider Middle East.
• Experience contributing to multi-market communications programs.
• Established relationships with regional or pan-MENA business, technology, financial, or mainstream media.
• Bilingual English/Arabic is required to be able to coordinate with overseas partners and stakeholders.

Why Binance

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative environment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.