About the Position

PR Manager – Senior

SOFTSWISS is looking for a Senior PR Manager to strengthen our global PR and Communications team. You’ll own PR initiatives across products, markets, and strategic business priorities, transforming complex B2B and technical topics into compelling stories that resonate with international audiences.

Purpose of the Role

You’ll shape and deliver strategic communications that strengthen our global brand, support business growth, and build credibility across international B2B markets.

Responsibilities

Plan and execute PR activities for assigned products, markets, campaigns, and strategic initiatives.
Create high-quality PR content, including press releases, expert articles, interviews, media pitches, talking points, executive commentary, and opinion pieces.
Develop compelling messaging, narratives, and media angles tailored to B2B and technical audiences.
Build and maintain relationships with international journalists, editors, media outlets, partners, and event organisers.
Coordinate PR support for product launches, market announcements, speaking opportunities, industry events, awards, and executive visibility initiatives.
Partner closely with Brand Marketing, SEO, Digital Marketing, Social Media, Events, Business Development, Legal, and Analytics teams to deliver integrated communications.
Ensure consistent and accurate brand representation across media directories, industry listings, and external platforms.
Monitor PR performance, analyse campaign results, and provide actionable recommendations based on Share of Voice, publication quality, sentiment, media relevance, competitor visibility, and other key metrics.
Identify reputational, factual, regulatory, or messaging risks and escalate sensitive issues when appropriate.
Improve PR processes, reporting, templates, workflows, and AI-assisted practices to increase team efficiency.

Requirements

Excellent written and spoken English (C1/C2).
Russian language skills at B2 level or higher.
5+ years of experience in Public Relations or Marketing Communications.
Experience working in iGaming, B2B SaaS, fintech, crypto, or another complex, technology-driven industry.
Exceptional writing and editing skills across a variety of PR formats.
Strong knowledge of PR strategy, messaging, positioning, media relations, and reputation management.
Proven experience building relationships with international media and developing targeted media outreach.
Experience analysing PR performance and turning data into practical recommendations.
Strong stakeholder management and cross-functional collaboration skills.

Nice to Have

Currently based in Poland.
Hands-on experience with media monitoring platforms, Share of Voice analysis, quality scoring, and PR reporting dashboards.
Experience working closely with SEO, Digital Marketing, Social Media, Brand Marketing, and Analytics teams.
Experience supporting executive profiling, thought leadership, speaking engagements, and contributed content.
Experience using AI tools to improve research, reporting, workflow automation, or content development while maintaining strong editorial standards.

We Offer

Private health insurance
Sports benefits
Comprehensive Mental Health Program
Free English lessons (online)
Local language courses
Paid time off
Maternity leave support
Referral program rewards
Upskilling, internal workshops, and participation in professional conferences and corporate events

About the Company

SOFTSWISS recruitment communication is conducted only through official company channels. We never ask candidates to make payments, purchase equipment, share financial details, or transfer money as part of the hiring process. If you receive a suspicious message using the SOFTSWISS name, please verify it via [email protected]

PR Manager – Senior

Job description