PR Specialist

About the Position

MyHomeGuardian is an innovative platform in the USA market, specializing in comprehensive property protection against critical threats, from ballistic glazing and shelters to drone detection systems and natural disaster protection. MyHomeGuardian is a spin-off of the successful MyHomeQuote platform, one of the leaders in the home improvement lead generation market in the USA.

We are looking for a PR Specialist to join our team.

Responsibilities

• Planning, development, and implementation of the company's B2C PR strategy for social media and content platforms;
• Writing texts for posts, stories, advertising campaigns;
• Setting requirements for designers/videographers, quality control of visual content;
• Analyzing the effectiveness of content and PR campaigns (reach, engagement, conversions);
• Working with targeted advertising (launch, optimization, analytics);
• Monitoring trends, competitors, and current content formats;
• Audience communication: moderating comments, working with feedback;
• Collaborating with bloggers/influencers (as needed);
• Generating reports on work results.

Requirements

• Experience of at least 3 years in B2C marketing of online services;
• Experience working with Quora and Reddit (at least user level);
• Preferred experience with platforms such as Trustpilot, Yelp, Zillow;
• Experience placing ads on NYT Advertising, Comcast Advertising, Streaming / CTV, Indeed, or similar platforms;
• Experience working with direct deals advertising on platforms like Forbes, Cnet, Walmart, HomeDepot, Realtor, or similar;
• Experience working with advertising agencies;
• Excellent copywriting skills - mandatory;
• Experience working with Google Analytics for tracking traffic sources and assessing the effectiveness of placements;
• Design skills (Figma, Canva);
• English language proficiency at B2 level and above.

Nice to Have

• Experience in home security, home improvement.

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