Praktikant / Werkstudent (m/w/d) im Bereich Marketing – Schwerpunkt Datenrecherche und -analyse

About the Position

Praktikant / Werkstudent (m/w/d) im Bereich Marketing – Schwerpunkt Datenrecherche und -analyse

Intershop Communications AG is seeking a motivated intern to join our marketing team with a focus on data research and analysis. This part-time position offers an excellent opportunity to gain practical experience in data collection, analysis, and customer journey mapping.

Responsibilities

• Datenrecherche: Research and collection of relevant market and customer data to improve our data base.
• Datenanalyse: Support in the evaluation and analysis of marketing data to gain insights into customer behavior and market trends.
• Datenqualität: Assistance in maintaining and improving data quality in our systems, including cleaning and optimizing existing data sets.
• Customer Journey Mapping: Help in creating and visualizing customer journeys to understand and optimize the customer experience at various touchpoints.
• Prozessoptimierung: Identification of weaknesses in data processing and support in implementing more efficient processes.
• Berichtswesen: Creation and presentation of reports and analyses that support the marketing team in strategic decision-making.

Requirements

• Current studies in Business Administration, Marketing, Business Informatics, Data Science, or a comparable field.
• Initial practical experience in marketing or data analysis is advantageous.
• Analytical mindset and affinity for numbers and data.
• Proficient use of Excel and ideally some experience with analysis tools (e.g., Google Analytics, Power BI, Tableau).
• Structured and independent working style with a high degree of accuracy.
• Team spirit and enjoyment of working in a dynamic environment.

Nice to Have

• Experience with Google Analytics, Power BI, or Tableau.

We Offer

• Exciting insights into marketing practice and the opportunity to gain practical experience in a forward-looking field.
• Flexible working hours that can be easily coordinated with your studies.
• A motivated and helpful team that supports your professional and personal development.
• The opportunity to participate in strategically important projects and contribute your ideas.

About the Company

Wir sind Intershop - We're built to boost your business!

As an e-commerce pioneer, we have been setting standards in the development of software for digital commerce for over 30 years. With our cloud offering and as a Microsoft partner, we transform the challenges of the digital world into entrepreneurial success stories. Our e-commerce platform offers manufacturers and wholesalers everything they need for the digitalization and transformation of their business processes.

Do you also want to join the #bestteam and start the revolution of our customers' businesses together with the 300 Intershop experts? Then apply today!