Press Release Specialist
Primary stack
Job description
About the Position
AI Wedding Dress is an AI-powered SaaS platform for the bridal industry. We turn simple dress photos into production-ready model images, virtual try-ons, and short videos-helping boutiques, designers, and e-commerce sellers launch faster and cut marketing costs. We are seeking a Press Release Specialist to lead our PR strategy in the bridal and AI tech industries, crafting compelling stories and driving media coverage.
Responsibilities
- Media strategy: Build quarterly PR plans with target outlets, reporters, and story angles aligned to product launches, case studies, and data milestones.
- Writing: Craft newsworthy, editor-ready English press releases, quotes, and media notes for features, updates, and customer success stories.
- Outreach: Pitch and secure placements; manage journalist relationships, interviews, and Q&A.
- Media kit: Maintain company backgrounders, high-res assets, product screenshots, example videos, and founder bios.
- Brand and compliance: Ensure factual accuracy, consistent messaging, and clear news value (not ads).
- Measurement: Track coverage quality, referral traffic, branded search lift, and social mentions; deliver monthly reports and optimizations.
Requirements
- Native-level English writing with demonstrated PR experience in fashion, retail/e-commerce, or AI tech.
- Proven ability to turn technical features into compelling media stories with data and user value.
- Strong pitching skills and familiarity with editor/reporter preferences and submission norms.
- Excellent editing, fact-checking, and interview synthesis; SEO-aware headlines without sacrificing readability.
- Bonus: Bridal/fashion media contacts; hands-on with Press Advantage or similar PR platforms.
We Offer
- Remote-first; Europe or North America time zones preferred. Part-time or project-based OK (monthly retainer or per-release).
- Competitive, experience-based compensation with clear KPIs.
How to Apply
Please submit:
- Published press release samples with live links.
- Past media list or successful pitch examples.
- 3–5 proposed story angles and headlines for AI Wedding Dress in the next quarter.
We’re looking for someone who can turn the real value of AI bridal visuals into stories the industry-and the media-want to share.
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