About the Position

Principal Engineer, Product Target Selling Price (m/f/d)

Location: Garching - Bavaria, Germany and Karlsruhe - Baden-Württemberg, Germany

Job Family: Engineering

Worker Type: Regular - Permanent

Pay Rate Type: Salary

Career Level: Job ID: R-53578-2026

About the Role

The Principal Engineer, Target Market Selling Price is responsible for architecting competitive target selling prices for HARMAN electronic & acoustics system products across assigned markets and customers. The role ensures the creation of an advanced fact-based market price positioning by analyzing competitor offerings, customer expectations, and market trends, and supports Sales and Program teams to enable competitive and profitable product offerings. The position plays a key role in shaping next-generation pricing strategies by transforming price-setting methodologies in line with evolving global market dynamics.

Responsibilities

Market Price & Competitive Analysis
- Research, define, and maintain target market selling prices for assigned products, platforms, or programs as the Architectural leader.
- Analyze competitive products, customer benchmarks, and market price corridors.
- Develop frameworks for price positioning considering functionality, performance, brand, and regional differences.
- Lead the transformation to set up a systematic price-finding methodology.
- Own process governance to maintain structured databases for market price references and assumptions.
- Lead scenario analysis (best/worst/stretch prices) including projection pricing.
- Manage strategic partnerships with external vendors.
- Lead complex cross-functional pricing programs.
- Cascade target prices to internal cost initiatives globally.
- Drive modularization and standardization strategies.

Requirements

Bachelor’s or master’s degree in business administration, Industrial Engineering, sales, or related field.
7+ years of experience in sales, market price strategist, cost engineering, product costing, or similar.
Prior proven experience in automotive market pricing, cost management, sales economy.
Deep technical knowledge of passenger room electronic systems.
Strong exposure to automotive RFQ, cost structures, and product lifecycle.
Analytical, stakeholder management, and communication skills.
Ensure sustainable knowledge transfer globally and succession.
Proactive and consistent user experience and foster high adoption.
Beyond-the-line analytical skills in competitive benchmarking and price modeling; advanced Excel proficiency.

Nice to Have

Tier1 electronic system experience.
Tear down benchmark background.
Market intelligence & historical win/loss analytics.
Knowledge of 3rd party tools.
Familiarity with CRM/ERP systems is an advantage.
Ability to coordinate across multiple departments and drive alignment.
AI machine learning applicable method.

We Offer

Flexible work environment with a culture encouraging work-life integration and collaboration in a global environment.
Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.).
Extensive training opportunities through our own HARMAN University.
Attractive salary package.
“Be Brilliant” employee recognition and rewards program.
An inclusive and diverse work environment that fosters and encourages professional and personal development.

About the Company

HARMAN: Where Innovation Unleashes Next-Level Technology

Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners, and each other.

If you’re ready to innovate and do work that makes a lasting impact, join our talent community today!

Important Notice: Recruitment Scams

Please be aware that HARMAN recruiters will always communicate with you from an '@harman.com', ‘@careers.harman.com’ or ‘@harmanglobal.avature.net’ email address. We will never ask for payments, banking, credit card, personal financial information, or access to your LinkedIn/email account during the screening, interview, or recruitment process. If you are asked for such information or receive communication from an email address not ending in one of the above email domains about a job with HARMAN, please cease communication immediately and report the incident to us through: [email protected].

You Belong Here

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.

HARMAN is proud to be an Equal Opportunity employer. HARMAN strives to hire the best qualified candidates and is committed to building a workforce representative of the diverse marketplaces and communities of our global colleagues and customers. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. HARMAN attracts, hires, and develops employees based on merit, qualifications, and job-related performance.

HARMAN is committed to providing reasonable accommodations to applicants with disabilities. If you need assistance or an accommodation during the application process, please contact us at [email protected]. Requests will be considered on a case-by-case basis in accordance with applicable law.

Principal Engineer, Product Target Selling Price (m/f/d)

Job description