Principal, Field Marketing - Healthcare Americas
Primary stack
Nice to have's
Job description
About the Position
We are looking for a Principal, Field Marketing - Healthcare Americas to join our team. This is a Remote (United States) role, reporting to the VP of Field Marketing. This results-driven marketing leader will own the go-to-market (GTM) strategy and pipeline generation for the Healthcare vertical in the Americas. In this role, you will act as a strategic partner to sales leadership, architecting and executing integrated campaigns and high-touch customer experiences. Your primary objective will be to accelerate pipeline velocity, penetrate strategic accounts, and expand Zscaler's Zero Trust footprint across the healthcare provider landscape.
Responsibilities
- Own the Americas Healthcare Marketing Plan, defining the vertical field marketing strategy, landing the Zscaler narrative in-market through regional activations, and managing an execution calendar and scorecard aligned to revenue targets
- Design, deploy, and optimize multi-touch integrated campaigns and Account-Based Marketing (ABM) strategies to engage hospital buying committees and drive deal progression
- Curate high-touch CXO programs and lead the field marketing activation strategy at major healthcare industry events, including HIMSS, CHIME, and ViVE
- Own and track the vertical marketing scorecard, leading regular pipeline reviews and Quarterly Business Reviews (QBRs) with sales and marketing leadership to share data-driven insights
Requirements
- Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies to enhance daily workflows and augment problem-solving
- 8–10+ years of B2B field marketing, demand generation, or solutions marketing experience, ideally in enterprise software, cloud, or cybersecurity
- Significant experience marketing directly into Healthcare provider organizations, including Health Systems, IDNs, and Hospitals
- Demonstrated track record of building trusted partnerships with enterprise sales leaders
- Hands-on experience with modern MarTech stacks, including Salesforce, Marketo, Demandbase/6sense, and Definitive Healthcare
- Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience
Nice to Have
- Demonstrate a proven ability to leverage AI technologies and workflows to drive measurable operational efficiency
- Deep familiarity with healthcare decision-making structures and industry compliance frameworks, including HIPAA and HITECH
- Proven track record leveraging data and buyer intent signals to drive high-converting campaigns in a B2B market
- Outstanding written, verbal, and presentation skills, with proven executive presence presenting vertical strategy and pipeline performance in executive QBRs and to senior leadership
We Offer
- Competitive base salary range: $175,000 - $250,000 USD
- Comprehensive benefits program including various health plans, time off plans, parental leave options, retirement options, education reimbursement, and in-office perks
- Opportunity to work in a pioneering company that is transforming security in the AI era
About the Company
Zscaler (NASDAQ: ZS) accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Distributed across 200+ public data centers globally and thousands of private sites at the edge, the SASE-based Zero Trust Exchange is the world’s largest in-line cloud security platform.
We believe the future of work is Human + AI and are building an AI-native enterprise where human potential is amplified by machine intelligence to solve the world’s hardest security challenges. Driven by deep customer obsession, we are committed to the mission, outcome, and to each other. We bring these commitments to life through three core behaviors: ownership and collaboration, trust through outcomes and impact, and a challenge culture with ongoing feedback.
Ready to make an impact at the company pioneering security transformation in the AI era? Join us at Zscaler.
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