Principal, Marketing Insights

About the Position

Principal, Marketing Insights

Oakland, California, United States

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

Responsibilities

The Principal of Marketing Insights sits at the intersection of growth strategy, investment planning, and performance analytics. You’ll partner with the office of CMO, marketing leadership, and cross-functional analytics teams to determine where we invest, how we improve performance, and what it will take to achieve our growth targets. This includes shaping pipeline strategy, evaluating investment tradeoffs, and identifying opportunities to improve conversion, velocity, and efficiency across regions, segments, and growth motions.

Key Responsibilities

• Growth Strategy & Planning: Translate company growth targets into marketing plans with clear priorities, investment requirements, and performance assumptions. Lead the analytical foundation for annual and quarterly planning, developing scenarios that evaluate growth opportunities, resource needs, and tradeoffs.
• Investment Strategy & Efficiency: Shape recommendations for allocating resources across programs, channels, regions, and segments based on expected business impact. Evaluate tradeoffs between headcount and program investment, partnering with Finance and marketing leaders to improve resource productivity.
• Program Management & Accountability: Lead weekly and monthly marketing performance reviews, focusing leadership on the decisions and actions needed to achieve targets. Proactively identify performance risks, diagnose root causes, and align leaders on corrective actions, owners, and timelines.
• Insights & Measurement: Set the strategic analysis agenda around the business questions most consequential to marketing growth and efficiency. Define the metrics, scorecards, and decision tools marketing leaders need to manage performance.

Requirements

• Experience: 8+ years experience in marketing strategy, GTM analytics, or business performance within B2B SaaS, with scope and impact consistent with director-level leadership.
• Skills:
  • Demonstrated record of influencing investment decisions and delivering measurable improvements in pipeline, conversion, or marketing efficiency.
  • Experience developing growth plans, pipeline models, investment scenarios, and performance assumptions.
  • Strong business judgment and a clear point of view, with the confidence to challenge senior stakeholders constructively and build alignment around difficult tradeoffs.
  • Proven ability to lead cross-functional initiatives and drive recommendations through to execution and results.
  • Ability to independently structure ambiguous problems and balance speed with analytical rigor.
  • Deep understanding of B2B SaaS metrics, including pipeline, ARR, conversion, velocity, acquisition costs, and attribution.
  • Hands-on fluency with SQL and BI tools such as Looker, enabling independent investigation and effective partnership with Analytics.
  • Working knowledge of Salesforce and marketing automation platforms such as Marketo.
  • Clear executive communication, with the ability to connect detailed analysis to business decisions.

Nice to Have

• Experience navigating a merger, organizational integration, or significant GTM transformation.
• Experience with experiment design, incrementality measurement, predictive modeling, or cohort analysis.
• Familiarity with the modern data stack, including Fivetran, dbt, Snowflake, and Looker.
• Background in data infrastructure, developer tools, or analytics software.

Compensation

The compensation range for this role is $179,670-$224,587 USD per year. Our compensation ranges are determined by role, level, and location. The compensation range is subject to change and may be modified in the future.

Perks and Benefits

• 100% employer-paid medical insurance
• Generous paid time away from work, including paid vacation, paid sick time, inclusive parental leave, paid holidays, and volunteer days off.
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

About the Company

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce.

To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

To learn more about our candidate privacy policy, you can read our statement here.

---

We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.