Product Designer - Web

Creative 📍 Amsterdam

About the Position

As a Product Designer on our Web team, you'll start by owning the surfaces that bring new customers and future colleagues into our world. But the bigger question, what does shopping at Picnic feel like in a browser, is one you'll help answer. You'll work in a dedicated product team alongside engineers, researchers, and product owners, and be part of our wider UX Guild, a creative community that holds the standard for experience quality across Picnic.

Grocery shopping is personal, frequent, and essential. The best web experiences feel like the product itself: effortless, considered, and deeply human. Some designers ship features. Others shape how the world sees a product for the very first time. At Picnic, your work will be both.

Responsibilities

• Own end-to-end design: From the first insight to a shipped feature, you take full responsibility for the quality of what gets built, thinking holistically and from a customer perspective at every stage.
• Sharpen the brief: Collaborate with product owners and UX researchers to turn fuzzy problems into sharp design directions, using exploratory research to ground every decision in what actually matters to our customers.
• Design for the web as a medium: Bring a strong understanding of responsive layouts, browser-native patterns, and accessibility standards to everything you create, across desktop and mobile web.
• Build and test fast: Create low and high fidelity prototypes to be evaluated with real customers on a weekly basis, staying in a continuous loop of hypothesis, test, and learn.
• Deliver with precision: Document the final interaction and UI design requirements to brief and support developers during implementation, and stay close to make sure the experience lands as intended.
• Raise the craft: Contribute actively to Picnic's design system and shared libraries, and continuously explore new ideas, because at Picnic, design is never done ;).

Requirements

• Degree in a relevant design field (e.g. CMD, UX, Interaction, or Product Design)
• 3–6 years of experience as a Product Designer in a fast-paced digital environment
• A strong portfolio showcasing end-to-end product thinking, solving real problems for real people at scale
• Fluency in Figma and rapid prototyping
• A low-ego, collaborative approach to building solutions
• Comfort with ambiguity; able to ask the right questions, form a point of view, and drive toward a direction independently
• Curiosity about AI; both as a tool in your design process and as a feature shaping the products we build
• Strong communication skills; able to present work, explain decisions, and engage stakeholders at all levels
• Fluency in English
• Availability to work on-site full time

We Offer

• 🥗 Fresh Lunch, coffee, and snacks: Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
• 🚴🏼‍♂️ Health insurance discount & bike plan: We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate.
• 🏠 Relocation: If you’re moving from another country to join Picnic, we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.
• ✍🏼 Learning & development: You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp, you get free access to trained psychologists and many courses.
• All the rest: At Picnic, you get 25 holidays, we cover your travel expenses, and offer a pension plan. And your phone and laptop are on us, as well.

About the Company

This is Picnic. We are a tech company dedicated to making grocery shopping effortless, considered, and deeply human. Join our team in Amsterdam and help shape the future of online grocery shopping.