Product Director

About the Position

Product Director

Singapore

Please note that we will only be able to accept candidates who have the appropriate rights and documentation for employment in Singapore.

---

About the Company

Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread betting. Our business has evolved into a world-class, multifaceted brokerage with offices in six regions. With heavy investment in the latest trading technology, Axi seeks to offer the most comprehensive end-to-end trading experience available, servicing traders of all levels from beginners to institutional-level clients.

---

Responsibilities

As Product Director, you will play a key role in shaping and scaling Axi’s global product strategy across our trading ecosystem.

• Define and own the product vision, strategy, and roadmap across key areas of Axi’s global product ecosystem.
• Lead product planning across trading experience, client lifecycle, growth, partner platforms, onboarding, engagement, retention, and monetisation.
• Translate company priorities and commercial objectives into clear product strategies, measurable outcomes, and prioritised delivery plans.
• Partner closely with Engineering, Design, Data, Trading, Risk, Compliance, Marketing, Sales, Operations, Customer Support, and regional stakeholders to deliver product initiatives end-to-end.
• Use client insights, product analytics, trading behaviour, funnel metrics, market research, and competitor analysis to identify opportunities and inform product decisions.
• Drive improvements across the full client lifecycle, including acquisition, onboarding, activation, trading engagement, funding, account management, reporting, retention, and reactivation.
• Work with Trading, eFX, Middle Office, Risk, and Operations teams to ensure product decisions are grounded in execution quality, trade lifecycle, platform performance, regulatory expectations, and operational resilience.
• Lead prioritisation across competing initiatives, balancing client value, business impact, compliance, risk, technical feasibility, delivery capacity, and long-term scalability.
• Define success metrics and ensure product initiatives are measured against adoption, engagement, revenue impact, retention, conversion, operational efficiency, and client outcomes.
• Coach and guide Product Managers, helping them improve product thinking, stakeholder management, prioritisation, commercial awareness, and execution quality.
• Build a strong product culture based on ownership, clarity, client focus, data-led decisions, commercial impact, and continuous improvement.

---

Requirements

• Strong product leadership experience, with a proven track record of owning and scaling complex digital products across web and/or mobile platforms.
• Experience leading product strategy, roadmap planning, discovery, delivery, launch, measurement, and continuous optimisation in fintech, trading, investing, brokerage, payments, financial services, platform, marketplace, or similarly complex digital environments.
• Understanding of how product decisions influence acquisition, activation, engagement, retention, revenue, operational efficiency, and customer outcomes.
• Comfort operating in a regulated environment where product decisions must balance growth, client experience, risk, compliance, and operational resilience.
• Ability to translate complex business, technical, trading, operational, and regulatory requirements into clear product priorities and scalable product experiences.
• Data-led, commercially sharp, and confident using analytics, customer insights, market research, experimentation, and performance metrics to make product decisions.
• Strong stakeholder management skills and ability to influence senior leaders while maintaining product discipline and focus.
• Experience coaching or managing Product Managers and improving the quality of product thinking and execution.
• Clear communication, strong ownership, and a bias towards action.

---

Nice to Have

• Data-led decisions
• Continuous improvement
• Coaching
• Communication
• Ownership
• Bias towards action

---

We Offer

• 20 days annual leave per year.
• 5 paid study leave per year.
• 1 paid volunteer day leave per year.
• Health and Dental Insurance for self and option to include dependents.
• Extensive learning opportunities, such as professional training & certifications and soft skills development.

---

About the Company

At Axi, we prioritize creating a workplace that upholds fairness and respect for all. We encourage every individual within our community to contribute towards a culture where everyone feels a sense of belonging and is treated with the dignity they deserve. We make all employment-related decisions-whether in hiring, compensation, training, performance reviews, or termination-based on merit and without bias, ensuring equal opportunities for everyone. We consciously work to identify and overcome any unconscious biases, with a commitment to fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued.