Product Director (Loyalty Sector)

About the Position

Product Director (Loyalty Sector)

Reference number: KRK/U

Location: London

Comarch Loyalty is a global loyalty and marketing automation platform available as SaaS (Comarch Loyalty Cloud), External Cloud, and On-Premise/Hybrid. The product is end-to-end, AI-powered, no-code, and API-centric, serving retail, travel, banking, telco, and FMCG across Europe, North America, MENA, and APAC.

The customer engagement/loyalty/CDP market has entered a phase of aggressive consolidation and AI-led personalization. The rise of SaaS-native players (Talon.One, Antavo, Braze, Bloomreach), the push for composable MarTech, and new privacy-first regulations all call for sharper product positioning, an accelerated roadmap, and a bolder monetization strategy.

The Product Director role is a strategic response to this moment: a single owner of the product vision, reporting directly to the CEO, with a clear mandate to redefine the direction and pace of Comarch Loyalty's evolution. As this role requires close collaboration with our core teams and key markets, we are seeking a candidate based in Europe.

Responsibilities

• Define and own the long-term product vision for Comarch Loyalty and translate it into a clear, multi-horizon roadmap (now / next / later)
• Reposition the product - sharpen the value proposition and key differentiators against SaaS-native players and hyperscalers
• Take full ownership of the product lifecycle: discovery, definition, pricing & packaging, GTM, adoption, retention, and account expansion
• Lead and develop a strong product organization (Product Owners, Product Marketing, UX/Research)
• Partner closely with R&D, Delivery, Sales, Marketing, and Customer Success - break silos and operate as one product team
• Drive pricing and monetization strategy: subscription, usage-based, tiering, and packaging of AI modules
• Bring evidence-based decision-making - discovery, customer interviews, product telemetry, AI/data-led insights
• Represent the company externally: analyst relations, strategic clients, and industry events

Requirements

• Significant product management experience in B2B SaaS technology companies (8+), including Head of Product / VP Product / Chief Product Officer level
• Proven track record of scaling a SaaS product from growth to scale-up stage
• Domain experience in loyalty / CDP / marketing automation / customer engagement / MarTech / CRM (at least one of these)
• Strong skills in positioning, pricing, and packaging of SaaS products in enterprise environments
• Hands-on experience owning a product roadmap in a multi-stakeholder setting (CEO, Sales, R&D, enterprise customers)
• Practice in Product-led / Sales-led growth models and in transforming organizations toward a product operating model
• Close working experience with R&D and Delivery (agile, dual-track, milestones-based delivery)
• International mindset - has shipped products across multiple European markets and beyond
• Fluent English (C1+)

Nice to Have

• Experience transforming a legacy / on-premise product into a modern, cloud-native SaaS
• Hands-on experience with AI/ML in marketing products (personalization, prediction, gen-AI)
• Scale-up or PE-backed growth environment experience

We Offer

• Global Scale, Startup Soul – Experience the stability of a global powerhouse while we actively transform. We are shifting from traditional structures toward a fast-paced, agile tech mindset, giving you the chance to influence how we work.
• AI-First Environment – We don’t just talk about AI; we live it. You’ll work in a cutting-edge ecosystem where AI-driven tools and Google Cloud/Workspace are integrated into our DNA to eliminate busywork and amplify your creative output.
• Strategic Autonomy – We hire for brainpower, not just execution. You’ll have the mandate to challenge the status quo, make high-stakes technical decisions, and own your projects from ideation to global deployment.
• Interdisciplinary Synergy – Break out of silos. You will collaborate with cross-functional elite teams, gaining a 360-degree view of the digital landscape and evolving technologies.
• Boundaryless Growth – Our presence across 5 different sectors and a massive digital transformation creates a unique internal landscape. With dedicated development budgets and a commitment to internal mobility, you have the tools and the playground to define your own trajectory.

About the Company

Comarch Loyalty is a global loyalty and marketing automation platform available as SaaS (Comarch Loyalty Cloud), External Cloud, and On-Premise/Hybrid. The product is end-to-end, AI-powered, no-code, and API-centric, serving retail, travel, banking, telco, and FMCG across Europe, North America, MENA, and APAC.