Strong Middle / Senior Product Manager

About the Position

We are an IT company JATAPP, creating products that are used by millions of users from all over the world. Our portfolio already includes 20+ different products exclusively in white niches: Business, Utilities, Lifestyle, Cybersecurity, and Education. And even more to come!

We are currently looking for a Strong Middle / Senior Product Manager to drive the growth of a new DTC e-commerce business on Tier-1 markets. This role is for someone who wants to influence product strategy, lead customer discovery, build monetization mechanics, and scale products from idea to launch.

Why is this opportunity exciting?

• Growing into a Head of Product role and eventually owning an entire product direction
• Having the opportunity to build and scale your own product team in the future
• Building venture-style products with the resources and infrastructure of an established product company
• Working on DTC wellness products for Tier-1 markets
• Owning the entire product lifecycle - from customer discovery and product strategy to launch and growth
• Building quiz funnels and subscription mechanics that directly impact business performance
• Working in an AI-first environment with tools like Claude, ChatGPT, and AI-powered automation as part of your daily workflow
• Making decisions quickly with minimal bureaucracy and having a real impact on a brand-new business direction

Responsibilities

Driving product development

• Defining and maintaining the product and feature roadmap
• Prioritizing product initiatives and identifying new product opportunities

Conducting customer discovery

• Running customer interviews and JTBD research
• Analyzing the market, competitors, and user behavior
• Translating customer insights into product decisions

Developing web funnels

• Iterating web funnels based on drop-off analysis and A/B testing results
• Testing different monetization models, including pricing plans, exit intent flows, upsells, and subscription mechanics

Managing product delivery

• Building and prioritizing the product backlog
• Preparing product requirements and technical specifications for designers and engineers
• Coordinating the delivery and launch of new features

Working with data and AI

• Analyzing key product metrics, including CAC, AOV, LTV, payback period, and retention cohorts
• Leveraging AI tools for research, prototyping, and workflow automation

Requirements

• 2–3+ years of experience as a Product Manager or Product Owner, with end-to-end product ownership - from customer discovery and roadmap definition to product launch and growth
• Proven experience conducting product discovery, including customer interviews, JTBD research, hypothesis validation, market research, competitor analysis, and translating insights into product decisions
• Experience collaborating with cross-functional product teams, including backlog management, prioritization, writing product requirements, working closely with designers and engineers, and coordinating feature releases
• Hands-on experience building or optimizing web quizzes or complex web funnels, with a strong understanding of personalization, user journeys, and product evolution
• Experience working with subscription-based products and a solid understanding of trial-to-paid conversion, retention, churn, and LTV optimization
• Strong data-driven mindset with hands-on experience analyzing product metrics (CAC, AOV, LTV, payback period), using GA4, Amplitude, Mixpanel, or similar analytics platforms, and running A/B tests
• AI-first mindset with active use of AI tools for research, analysis, prototyping, and product workflow automation

Nice to Have

• Experience working on DTC e-commerce products targeting Tier-1 markets
• Experience with Shopify or other e-commerce platforms
• Experience launching products from scratch
• Experience in wellness, consumer health, or subscription-based products
• Experience working with Amazon Marketplace or TikTok Shop

We Offer

• Mental and Physical Health: health care is a must, so at JATAPP we will cover health insurance for you
• Benefits Cafeteria: choose what you like most - sports, food delivery, home office supplies - and we will cover your expenses under available budget
• Knowledge sharing: such events are our way to grow together. We gather to discuss new trends, share our own insights, and elevate one another
• Remote-First Culture: it’s up to you whether to work remotely or at our coworking space
• Personal Equipment Policy: no tech troubles - you’ll get a MacBook and everything you need for comfortable and efficient work
• Learning and Development Opportunities: it's a real pleasure for us to watch you learn, so we're happy to cover your learning and development costs, as well as English courses
• Community of like-minded people: at JATAPP you will work in a team of like-minded people who are ready to launch a product, run a marathon, or climb Hoverla together
• Creative freedom: we encourage initiative and creative thinking, so with us, you can be yourself and have the freedom of professional expression
• Legal & Finance Support: we cooperate with the best financiers and lawyers who will be ready to help solve any of your questions upon request
• Time-off Policy: 20 vacation days per year, 5 days for sick leave without medical confirmation, unlimited sick leaves with a doctor's note, 3 personal days, and 2 days off for special events or occasions

Recruitment Process

Recruiter Interview - Technical Interview - Final Interview - Reference Check - Offer

Who you’ll be talking to

Kateryna Moshenska

Senior Talent Acquisition Specialist

Join our team