About the Position

Product Manager, SEO and Answer Engine Optimization (AEO)

Seattle

Product Management / Full-time / Hybrid

About the Company

At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia. Headquartered in Seattle and Barcelona, we’re a values-driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.

We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover, we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.

Responsibilities

Lead Rover-wide AEO and SEO growth as a product surface.
Combine analysis, reporting, prioritization, stakeholder management, and direct ownership and autonomous launch of new landing pages.
Discover emerging AEO/SEO opportunities and focus areas for the team.
Evaluate opportunities against other business priorities.
Collaborate with development, content, design, analytics, and international teams to execute projects.
Build and use AI-assisted workflows for opportunity discovery, visibility tracking, analysis, reporting, page QA, and test design.
Own the accuracy, quality, and outcome of everything you ship.

Requirements

5+ years of SEO experience spanning technical, content, international, and multi-brand optimizations as well as experience with, or a demonstrated point of view on, answer-engine optimization.
2+ years of product management or project management experience.
Experience partnering with UX and engineering to bring features to life.
Experience driving and navigating cross-functional collaboration to move forward outcomes.
Experience with testing, funnel analysis, and data analytics.
Excellent organizational, analytical, and communication skills.
Comfort with SQL and using spreadsheets to model opportunities (Excel/Google Sheets).
Experience in growth product and familiarity with marketing technology and tracking tools.
Hands-on experience using LLMs or other AI tools to improve your own work (for example SQL, research synthesis, content or page QA, or automation), and sound judgment about what needs human verification.

We Offer

Competitive compensation.
401k match.
Long-term incentive plan with a company performance-based cash payout.
Flexible PTO.
Competitive benefits package, including medical, dental, and vision insurance.
Commuter benefits.
Bring your dog to work (and unlimited puppy time).
Pet benefits, including $1000 toward adopting your first dog or cat.
Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly.
Regular team activities performed in-person and virtually.

Compensation

In the greater Seattle area, the first-year salary range is $108,694-135,867 USD. Additionally, Rover offers benefits to full-time employees.
The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.

At Rover, we’re driven by seeing our people succeed and grow, while doing our jobs better than ever before. We believe the best business outcomes come from a diverse set of perspectives and we’re committed to promoting an inclusive, inventive, and fun environment with amazing employees. We welcome and encourage applicants from all backgrounds to apply.

Rover is an equal opportunity employer. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, military or veteran status, sex, pregnancy, gender identity or expression, sexual orientation, marital or partnership status, genetic predisposition, or any other protected status in accordance with applicable federal, state and local laws.

We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Product Manager, SEO and Answer Engine Optimization (AEO)

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