Product Marketer - Letaido

About the Position

We are seeking a Product Marketer for Letaido to join our team at Ahrefs. Letaido is an AI teammate for marketing teams, designed to automate and enhance marketing tasks. As the first product marketer for Letaido, you will be instrumental in defining the product's positioning, building the launch process, and creating competitive intelligence.

About Letaido

Letaido is an AI marketing tool that integrates with various systems like HubSpot, Slack, Notion, and Google Ads. It leverages Ahrefs' fifteen years of web crawling infrastructure and petabytes of first-party index data. As a bootstrapped company, we are independent and answer to our users, not investors.

Responsibilities

• Own Positioning and Messaging: Define what Letaido is, who it's for, and why it's different. Write, test, and refine the messaging.
• Build the Launch Process: Create the narrative, assets, page, announcement, and follow-through from scratch.
• Create Video Content: Produce demos, walkthroughs, and feature explainers to make the product legible on video.
• Build the Proof Layer: Develop comparison pages, use cases, customer stories, and content that addresses common buyer questions.
• Engage with Users: Gather feedback and turn it into actionable words and product improvements.
• Manage Competitive Intelligence: Stay ahead in a rapidly changing category by continuously updating competitive insights.
• Translate Between Teams: Act as the bridge between the product development team and potential adopters.
• Use Letaido Daily: Apply Letaido in your own marketing efforts and provide feedback on its effectiveness.

Requirements

• Proven experience in product marketing for a technical product.
• Experience in launching products from strategy to execution.
• Ability to explain complex concepts plainly and clearly.
• Comfort and effectiveness in front of a camera.
• Experience marketing genuinely new products where the category is still forming.
• Preference for shipping a rough demo over a perfect campaign later.
• Desire to work in a small, in-person team environment.

Bonus Skills

• Experience building an audience through channels like a newsletter or a following.
• Experience marketing developer tools or anything sold to practitioners.
• Serious experience with AI agents or LLM tooling.
• Hands-on with editing or comfortable directing video content.

We Offer

• The opportunity to define the first product marketing role for a new product.
• A dedicated video team in Cambridge to support your content creation.
• Direct access to the Head of Letaido for quick decision-making.
• Access to Ahrefs' extensive data and tools.
• Daily use of Letaido and direct communication with the development team.
• Annual company retreat, conference and learning budget, and a well-equipped office with lunch provided.

Location

This role is office-based and requires on-site presence at either our Palo Alto (California) or Cambridge (Massachusetts) office.

Apply

If you are interested in this opportunity and meet the requirements, please apply with your resume and a link to video content you've created or appeared in. We are not working with recruitment agencies for this role.