Product Marketer - Letaido

Location: Palo Alto, CA, US or Cambridge, MA, US

Type: Full-time

Experience Level: Senior

Work Location Type: On-site

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About Letaido

Letaido is an AI teammate for marketing teams. It autonomously pulls data, builds tools, writes reports, and keeps everything running on a schedule. Built inside Ahrefs, Letaido leverages fifteen years of web crawling infrastructure and petabytes of first-party index data. It integrates with systems like HubSpot, Slack, Notion, Google Ads, and more.

We are Ahrefs, a bootstrapped company that builds SEO and marketing tools used by hundreds of thousands of professionals worldwide. We’ve been profitable and independent for fifteen years, which means we answer to our users rather than to investors.

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About the Position

We are seeking a Product Marketer for Letaido, our AI marketing platform. This role is pivotal in defining Letaido's positioning, building its launch process, and creating the narrative that will resonate with the market.

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Responsibilities

• Own Positioning and Messaging: Define what Letaido is, who it’s for, and why it’s different. Write, test, and refine this positioning.
• Build the Launch Process: Create a launch process from scratch, including narrative, assets, pages, announcements, and follow-through.
• Video Content Creation: Be the face of Letaido in demos, walkthroughs, and feature explainers.
• Build the Proof Layer: Develop comparison pages, use cases, customer stories, and content that addresses potential buyers' questions.
• User Interaction: Continuously engage with users, turning their feedback into actionable product insights.
• Competitive Intelligence: Stay ahead in a rapidly changing category by gathering and analyzing competitive data.
• Translation Layer: Bridge the gap between product development and market adoption.
• Daily Use of Letaido: Use Letaido for your own marketing and provide feedback on its capabilities.

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Requirements

• Proven experience in product marketing for a technical product with full-cycle launch experience.
• Experience in starting a function rather than just running one.
• Ability to explain complex technical concepts plainly.
• Comfortable and effective on camera.
• Experience marketing genuinely new products where the category didn’t exist yet.
• Preference for shipping a rough demo over a perfect campaign later.
• Desire to work in a small, in-person team.

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Nice to Have

• Experience building your own audience or following.
• Experience marketing developer tools or anything sold to practitioners.
• Experience with AI agents or LLM tooling.
• Hands-on with editing or comfortable directing video content.

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We Offer

• The first product marketing role for a new product, with the authority to define how it’s done.
• A video team in Cambridge to bring your scripts to life.
• Direct line to the Head of Letaido for quick decision-making.
• Access to the data and tools of a fifteen-year-old SEO company.
• Daily use of the product you’re marketing, with direct access to the development team.
• Annual company retreat (usually skiing).
• Conference and learning budget.
• A well-equipped office and lunch provided.

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About the Company

We are Ahrefs, a company that builds SEO tools and educational materials to help digital marketing professionals succeed. Our marketing team is small, allowing you to make significant contributions to the company’s success.

Our motto is: first do it, then do it right, then do it better.

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Join Ahrefs

Make an impact with a team that ships and cares. Apply for this job and be part of a company that values independence, research, and experimentation.

Apply for this Job