Job Description, Responsibilities & Requirements
About the Position
Product Marketing Lead
New York, NY
Marketing / Full Time / Hybrid
About Us
Canary Technologies is revolutionizing the hospitality industry with its AI-powered software platform. Trusted by over 20,000 hoteliers in 100+ countries, Canary empowers hotels to work smarter and delight their guests. Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western rely on Canary to deliver exceptional results.
Canary was recognized as a 2024 Deloitte Technology Fast 500™ company, a Most Innovative Company by Fast Company, and a HotelTechReport Best Place to Work. We are backed by top Silicon Valley investors including Y Combinator, F-Prime, Brighton Park Capital, and Insight Partners.
Join us in shaping the future of hospitality!
Responsibilities
- Team Leadership: Manage, coach, and develop a team of Product Marketing Managers (PMMs). Build the function's operating model and maintain high standards for quality and speed of execution. Foster a culture of continuous improvement and investment in individuals and the team.
- Positioning and Messaging: Define and maintain Canary's platform and product-level positioning. Translate complex AI capabilities into clear, differentiated value propositions for hotel operators, from global brands to independent properties.
- Storytelling and Narrative: Build the overarching platform narrative and ensure it is consistent across all touchpoints, including the website, sales decks, event keynotes, analyst briefings, and customer conversations. Differentiate Canary’s narrative from the competitive landscape.
- Product Launches: Own the go-to-market (GTM) process from strategy to execution, including launch strategy, tiering, internal collaboration, and external amplification.
- Product Suite Performance: Continuously analyze and monitor product performance and identify opportunities for improvement from the sales pipeline through churn reduction.
- Market Intelligence: Stay updated on the hospitality tech competitive landscape, buyer dynamics, and how the AI wave is reshaping the industry.
Requirements
- 8+ years in product marketing, with at least 2–3 years managing and developing a PMM team.
- Experience scaling the impact of a PMM function.
- Deep expertise in pricing and packaging strategy, ideally in a SaaS context with a multi-product portfolio.
- Strong positioning and messaging skills, with a proven track record of taking complex products to market and making them simple and compelling.
- Experience with product launches from concept through post-launch measurement, across multiple tiers.
- Excellent storytelling abilities, with the ability to write and communicate with precision and adapt to different audiences.
- Analytically rigorous, using data to make decisions, build business cases, and keep customer value and ROI central to the product story.
- Background in B2B SaaS AI or hospitality technology strongly preferred; experience in vertically focused SaaS, especially in industries with complex, multi-segment buyer dynamics, will stand out.
- Based in New York City; comfortable in a hybrid environment (3 days/week in office).
We Offer
- Compensation: Target cash compensation ranges from $190,000 – $230,000, including a fixed annual salary and a performance-based bonus paid monthly. This role also includes a stock option grant, subject to board approval.
- Canary Days: Monthly company-wide days off to recharge.
- Self Improvement Club: Monthly meetings to share personal goals and a budget for achieving them.
- Professional Development Chats: Budget provided for cross-functional professional development conversations.
- Travel Reimbursement: Stipend for visiting Canary offices in New York, San Francisco, or Dallas.
- Personal Travel Reimbursement: Credit towards hotel stays at properties where Canary works.
Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate, and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.
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