Tech Stack
Job Description, Responsibilities & Requirements
About the Position
We are a leading pet tech company focused on improving pet care with smart technology. We are looking for a proactive Product Marketing Manager to join our marketing team - someone who takes full ownership of the end-to-end marketing web funnels with a product and data-driven mindset!
About Us
nove8 is a young tech company focused on mobile apps, from pet care to lifestyle. We build products that help people live, work, and connect in meaningful ways. Today, we explore new directions, experiment, and create meaningful digital experiences for people around the world. We care about what we build and how we build it, value fairness and trust, and believe that teamwork and curiosity help us move forward together.
Responsibilities
- Build and test value propositions, messaging, and offers tailored to different audience segments to maximize web stream profit.
- Collaborate with product, marketing, design, and dev teams to launch and optimize web funnels, upsell flows, and special promo pages.
- Monitor funnel performance with analytics tools (Amplitude, Tableau, etc.), and make data-driven improvements.
- Formulate product marketing hypothesis, run A/B tests to continuously improve conversion rates.
- Work closely with the paid acquisition team to align messaging across the funnel.
- Support launches of new features, plans, or products from a web marketing perspective.
- Conduct competitor research and stay updated on industry trends to inform strategy and inspire innovative approaches.
Requirements
- 1+ year of experience as a Product Marketing Manager, Marketing Manager, or Growth Manager, working with web2app funnels, app onboardings, app monetization.
- Solid understanding of CRO, behavioral psychology, and marketing funnel stages.
- Excellent analytical skills with a focus on making data-driven decisions to continuously improve funnels’ performance.
- Experience with analytics services: Amplitude, Tableau.
- Good knowledge of English - Upper-Intermediate level or above.
- Creativity and problem-solving skills to develop innovative solutions and ideas for reaching success.
- Systematic and structural approach to work.
Nice to Have
- Strong analytical skills and experience with A/B testing.
- Proven track record for user flow optimization and constant improvement of CR.
- Experience using AI tools (for content creation, personalization, or automation) to improve funnel performance.
Personal Qualities
- Initiative and proactivity in daily work.
- Interest in understanding how business works / interest in product thinking. You’re data-driven, curious, and love testing ideas.
- Responsible and attentive to details.
- Ownership. You treat funnels like your own product and aren’t afraid to get hands-on.
- You’re a great communicator. You have excellent communication skills and a remarkable ability to work cross-functionally with engineering, product, design, marketing, support, and operations teams.
We Offer
- Time-off Policy - unlimited Out of office days
- Remote or Hybrid work. The choice is yours!
- AI-assisted development tools compensation
- Sport and education compensations
- Psychologists compensation
- Language courses compensation
- Co-working compensation
- Health insurance
- 100% Sick Leave Compensation
- Team buildings and offsites (Spain, Italy, Poland, Portugal, and other)
- Merch
- Birthday presents
Recruitment Process
HR interview -> Test task -> Technical interview -> Team fit interview -> Offer
About the Company
Take a look at our Instagram to get a feel for our team and culture 💫