Product Marketing Manager

About the Position

We are seeking a Product Marketing Manager with 4+ years of B2B marketing experience to lead our Insurance product line marketing in Benelux and Switzerland. As a provider of innovative IT systems for the financial sector, we are looking for a highly autonomous expert to take ownership of marketing for our Insurance product line across the Benelux and Switzerland markets.

Responsibilities

• Own Marketing for the Insurance Product Line: Drive positioning, messaging, and the annual marketing plan for Benelux and Switzerland, aligned with Sales priorities, with a long-term view of building a small production team as the business scales.
• Pipeline Generation & Reporting: Own a measurable pipeline contribution target for the sector, agreed with Sales and reported monthly through the marketing platform.
• AI-Assisted Content Creation: Independently create campaign materials (presentations, landing pages, email sequences, articles) using AI workflows. Ensure every external claim is strictly verified against source material before publication.
• AI Product Sales Campaigns: Drive the marketing side of growing AI-related product sales to the existing client base, converting installed-base relationships and product depth into qualified opportunities.
• Event Ownership: Plan and deliver the sector's flagship Q4 industry conference presence end-to-end: concept, target accounts, content, on-site delivery (with agency support), and post-event lead qualification and follow-up.
• Thought-Leadership Program: Build expert publications developed with the product organization's SMEs, positioned for a conservative, regulated buying audience.
• Knowledge Base Management: Maintain the Insurance section of the product knowledge base (verified claims, references, competitive positioning) as the foundation for all AI-assisted content.
• Process Governance: Operate strictly within the team's shared standards: brand and quality gates, campaign processes, and event-to-pipeline reporting disciplines.

Requirements

• B2B Marketing Experience: 4+ years of B2B product marketing or marketing management experience in software, technology, or financial services, with full ownership of positioning, programs, and commercial results (not just execution of others' briefs).
• Self-Sufficient Orchestrator: Comfortable acting as the dedicated marketing owner for the business line, proactively driving initiatives rather than needing a large production team behind you.
• AI Proficiency in Marketing: Hands-on experience with AI tools (LLM-based writing/research assistants, AI image generation). You can independently produce campaign-ready materials to a strictly verified-facts standard suitable for a regulated industry.
• MarTech & Analytics Literacy: Working knowledge of a marketing automation/CRM platform (HubSpot preferred), including campaigns, nurture sequences, landing pages, and pipeline reporting. Confident use of analytics to track campaign success.
• Stakeholder Maturity: Proven ability to work as a peer with senior Sales leadership, extract expertise from the product organization, and manage complex, deadline-fixed projects (such as a full conference or trade-show presence).
• Language Proficiency: English C1+
• Education & Tools: Degree in marketing, business, economics, or a related field (or equivalent experience). Proficiency in the standard office and collaboration stack (Google Workspace or MS Office).

Nice to Have

• Domain experience in insurance or insurtech (insurers, brokers, bancassurance, or software vendors serving them).
• Familiarity with how regulated enterprises evaluate AI capabilities.
• Experience with thought-leadership and white-paper work alongside subject-matter experts.
• Experience with account-based marketing (ABM) approaches and tooling, webinar/event platforms, and CMS basics.

We Offer

• Private medical care with Allianz – access to specialists and diagnostic tests for you and your loved ones.
• Cafeteria system – you can choose full funding for a Multisport card or allocate funds to culture, leisure, sports, and shopping.
• Hybrid work model (after the onboarding period: 2 days remote, 3 days in the office).
• Access to advanced AI tools and Google Workspace.
• Collaboration with diverse competency teams, allowing you to learn new technologies and expand your IT knowledge.
• Professional growth and a real impact on business decisions.

About the Company

As a provider of innovative IT systems for the financial sector, we are committed to delivering cutting-edge solutions that meet the needs of our clients. Our team is dedicated to innovation, excellence, and customer satisfaction.