Product Marketing Manager

About the Position

We are seeking an experienced Product Marketing Manager to join our growing marketing team at First Connect, a digital platform for insurance agents. Our mission is to overhaul the technology agents have access to, putting consumer-grade software at their fingertips. We're on a mission to accelerate our growth with thousands of active agents and hundreds joining monthly.

Responsibilities

Positioning & Messaging

• Define clear, compelling messaging and value propositions for our products and features.
• Distill product capabilities into differentiated customer-facing narratives that align with market needs.
• Collaborate with Product, Sales, and Support teams to ensure consistent positioning across all touchpoints.

Go-to-Market Strategy & Execution

• Own product and feature launches from planning to execution-coordinating with Product, Sales, Support teams, and Marketing channel owners to ensure successful rollouts.
• Develop and execute against tiered GTM playbooks that help us move fast and iterate quickly.
• Monitor, evaluate, and report GTM performance.

Content Creation & Campaign Support

• Create and maintain a range of marketing assets, including product videos, one-pagers, website copy, case studies, and blogs.
• Support integrated marketing campaigns with content tailored to target audiences and personas. Develop customer stories and proof points that highlight the value of First Connect.

Enablement & Insights

• Equip customer-facing teams with the right tools, messaging, and training to position First Connect products effectively.
• Collaborate with Product to deeply understand the needs of our partners, both independent insurance agents and carriers, through research, interviews, and competitive analysis.

Requirements

• 5+ years of B2B product marketing experience in a start-up environment. Fintech/Insurtech experience is a plus.
• Strong storytelling and copywriting skills with an eye for clarity, tone, and audience fit.
• Experience launching products and supporting go-to-market strategies in partnership with cross-functional teams.
• Solid understanding of the SMB buyer journey and experience crafting content for multiple personas and funnel stages.
• Excellent communication and project management skills.
• High EQ and proven ability to work collaboratively in a fast-paced, high-growth environment.
• Bachelor's degree in marketing, business, or communications.

We Offer

• Competitive salary range of $155,000 - $165,000 per year.
• Multiple medical plans to choose from and 100% employer-covered dental; vision plans for our team members and their families.
• A 401(k) retirement plan, short- and long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP).
• Work-From-Home Stipend - Employer-provided WFH equipment and an $85 monthly expense stipend to ensure you're set up for success.
• Equity - This position is eligible for equity compensation.
• Training and Career Growth - Training and internal career growth opportunities.
• Flexible Time Off - You know when and how you should recharge.

About the Company

First Connect Insurance Services is a digital platform providing independent insurance agents with access to top US carriers and the options necessary to grow their businesses. Agents can work with over 150 carriers, selling various insurance policies, including home, auto, small businesses, and more. We're committed to building a team culture that celebrates diversity and inclusion.

First Connect is an equal-opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion. Applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any First Connect applicant who requires reasonable accommodations during the application process should contact the First Connect People Team to make the need for an accommodation known.