Product Marketing Manager

About the Position

Product Marketing Manager

We are seeking a Product Marketing Manager to join our dynamic team at Nylas. This role is pivotal in driving go-to-market strategies, product positioning, and sales enablement for our developer-focused SaaS platform.

Responsibilities

• Customer Insights & Voice of Customer: Lead a structured customer research program to understand how teams build, adopt, and scale communications and AI-driven workflows.
• Customer Advisory Program: Manage Nylas’ Customer Advisory Board, facilitating roadmap reviews and feedback sessions.
• Customer Stories & Proof Points: Develop high-impact case studies and customer narratives that demonstrate real-world value.
• Competitive Intelligence & Battlecards: Drive ongoing competitive analysis and build battlecards to position Nylas effectively in competitive deals.
• Customer Adoption & Lifecycle Programs: Design and execute programs to improve activation, adoption, and expansion across the customer lifecycle.
• Customer Enablement & Education: Partner with Sales and Customer Success to develop enablement materials and resources.
• Growth and Demand Focus: Refine ICP definitions, segmentation, and messaging based on customer insights and usage patterns.
• Performance Metrics & Optimization: Define key success metrics, analyze performance data, and refine marketing strategies.

Requirements

• Experience: 3-5+ years of product marketing experience in B2B SaaS, preferably with developer-focused, API-driven, or technical platforms.
• AI-Obsessed: Deep proficiency with AI tools for research, content, and workflows.
• Strategic Leadership: Proven ability to develop and execute go-to-market strategies at scale.
• Technical Acumen: Strong understanding of APIs, developer ecosystems, and cloud-based platforms.
• Sales & GTM Collaboration: Experience working closely with Sales, Customer Success, and Product teams.
• Analytical & Data-Driven: Expertise in market research, customer insights, and performance analytics.
• Communication & Storytelling: Exceptional written and verbal communication skills.
• Cross-Functional Influence: Ability to work across departments and influence senior stakeholders.
• Education: Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.

We Offer

• Compensation: CA$85K - CA$120K per year
• Location: Remote - Canada; Remote - Toronto, Ontario; Remote - Vancouver, British Columbia
• Employment Type: Full time

About the Company

At Nylas, we specialize in making it easier for developers to add email, calendar, and contact management features into their applications. We provide APIs, which streamline the integration of these functionalities, ensuring they are secure and effective. This enables better, safer, and more reliable communication within apps.

Supporting over 100,000 developers and collaborating with more than 900 companies globally, Nylas plays a pivotal role in how digital communication tools are built and utilized. Our technology spans various sectors, from healthcare to education, simplifying the complex process of app development related to communications. By reducing the barriers in communication technology, we empower developers to innovate and enhance user interaction across platforms.

Interview Process

• Round 1: 30-minute Google Meet discussion with the hiring manager
• Round 2: Take-home assignment followed by a 60-minute Google Meet panel discussion
• Round 3: 45-minute Google Meet interviews with 3-4 team members (max 4 hours)

During the various discussions, candidates are encouraged to discuss their knowledge, skills, experience, and abilities, and to showcase examples of their current or previous work. Actual compensation will be determined based on individual qualifications, which are objectively assessed during the interview process.

Nylas is registered as an employer in many, but not all, states/provinces. If you are not located in or able to work from a state/province where Nylas is registered, you will not be eligible for employment. Visa sponsorship may not be available in certain remote locations.