Product Marketing Manager

About the Position

We are looking for a Product Marketing Manager to join our team in Berchem, Belgium. Are you a driven Marketer with a strong affinity to product and want to be on the front line of creating a complete new product category - Cross Company Integrations? Then we are looking for you.

In close collaboration with both our marketing and product teams, you will help shape the look and feel of our product story. Thanks to your market research, you will be able to tell how to win and have Exalate become the reference in this category.

You will be the link between the product and business teams by translating new and existing features into strong sales incentives.

Responsibilities

• Create the bridge between the business and product teams. You understand the vision, the features, and the roadmap and how it is built. Within the business team, you help your colleagues to understand what is possible with the existing product and what is coming up, within the product team you help with the prioritization of new developments.
• Sales Enablement: provide sales teams with up-to-date content they will need to close Deals faster.
• Build out and maintain Buyer- and User-persona reports.
• Build out and optimize a “cross-company integration” product positioning and messaging framework that resonates most strongly with Buyer- and User-personas.
• Help with developing a product strategy by researching the market.
  • Collect and maintain Competitor intelligence.
  • Map out and optimize our Monetization model: Competitor-based pricing models, value-based pricing, and price sensitivity research.
  • Build a sustainable customer feedback mechanism. Requires both qualitative (user interviews) and quantitative (data-analytics) research.
• Consult on “cross-company integration” product narrative in all of our marketing messaging.
• Optimize and maintain Marketplace ecosystems.

Requirements

• +2 years of product marketing or product management experience.
• Experience in market analysis for an IT or technical target audience.
• Good English speaking and writing skills.
• Willing to work in the Central European Timezone (remote work possible).
• Team-player, proactive, and analytical mentality.
• Growth mindset.
• Excellent communicator.

Nice to Have

• Background in EN copywriting.
• IT Background.
• Development background.
• Project Management background.

We Offer

• Competitive salary.
• Full-time position.
• Opportunity to work in a dynamic and innovative environment.

About the Company

Join our team and be part of a company that is shaping the future of cross-company integrations.