Product Marketing Manager - AI Protect

About the Position

We are looking for a Product Marketing Manager – AI Protect to join our team. This is a hybrid role based in San Jose, reporting to the VP, Product Marketing – AI Security in the Marketing department. Enterprise security teams are navigating a two-front AI challenge: employees are adopting AI tools faster than security teams can track, creating data exposure risks and shadow AI sprawl - while adversaries are weaponizing AI to launch faster, harder-to-detect attacks. AI Protect is Zscaler's answer to both. As the Sr. PMM for AI Protect, you will own the go-to-market strategy, positioning, and field enablement for one of Zscaler's most strategically important and competitively active product lines - taking a sharp, differentiated story to market and equipping the global sales organization to win.

This role is for someone who combines competitive sharpness with genuine customer obsession - someone who understands how security teams think, what keeps them up at night, and how to build the tools that give sellers an unfair advantage.

Responsibilities

• Own Marketing Strategy and Execution: Drive positioning, messaging, and cross-functional launch execution for AI Protect; partner closely with Product Management to translate roadmap investments into compelling market narratives.
• Develop Impactful Messaging: Create highly differentiated messaging across AI Protect’s core pillars: securing employee AI adoption (shadow AI, AI DLP, GenAI visibility) and defending against AI-powered threats (adversarial AI, AI-driven attacks).
• Build Deep Persona Understanding: Establish a profound grasp of the multi-persona buying center-including Data Security owners, SecOps teams, Risk/Compliance officers, and CISOs-and develop tailored content for each.
• Lead Competitive Intelligence: Monitor the competitive landscape, synthesize actionable insights, and actively enable the field to confidently differentiate Zscaler's offerings and win deals.
• Drive Sales Enablement Programs: Build robust field tools-including battlecards, objection handlers, and targeted sales plays-that equip account teams to navigate complex buying cycles and accelerate revenue.

Requirements

• Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies to enhance daily workflows and augment problem-solving.
• 5+ Years of Specialized Marketing Experience: Requires 5+ years of experience in product marketing, competitive intelligence, or technical marketing for enterprise security, cloud, or SaaS, paired with a BS/MS in a STEM, Marketing, or a related field.
• Contested Market Positioning: Proven ability to develop sharp, highly differentiated messaging and competitive positioning for B2B security products across technical and leadership buying personas in active, contested markets.
• Impactful Sales Enablement: Demonstrated experience building robust sales enablement programs and field tools-such as battlecards, targeted sales plays, and persona-specific assets-that drive measurable field impact.
• Elite Communication Skills: Exceptional written, verbal, and presentation skills that display absolute precision on the page and complete confidence on the stage.

Nice to Have

• Experience in marketing or competitive positioning for data security, CASB, SSE, or AI security - with familiarity across vendors such as Netskope, Palo Alto, CrowdStrike, or Microsoft.
• Familiarity with AI data security, AI asset discovery, AI access security, or AI runtime security - and the ability to connect these capabilities to real security operations and data governance challenges.
• A track record of building field enablement content that sales teams actually use - sharp, credible, and built around how buyers think and buy.

We Offer

• Competitive salary range: $143,500 - $205,000 USD
• Comprehensive and inclusive benefits program
• Various health plans
• Time off plans for vacation and sick time
• Parental leave options
• Retirement options
• Education reimbursement
• In-office perks, and more!

About the Company

Zscaler (NASDAQ: ZS) accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Distributed across 200+ public data centers globally and thousands of private sites at the edge, the SASE-based Zero Trust Exchange is the world’s largest in-line cloud security platform.

We believe the future of work is Human + AI and are building an AI-native enterprise where human potential is amplified by machine intelligence to solve the world’s hardest security challenges. Driven by deep customer obsession, we are committed to the mission, outcome, and to each other. We bring these commitments to life through three core behaviors: ownership and collaboration, trust through outcomes and impact, and a challenge culture with ongoing feedback. Ready to make an impact at the company pioneering security transformation in the AI era? Join us at Zscaler.

At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure.

Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws.