Product Marketing Manager - Figma Weave

About the Position

Join Figma as a Product Marketing Manager for Figma Weave, leading enterprise motion and shaping the future of design and collaboration.

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life-whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

We're building the next chapter of AI-native craft and creativity - where craft and technology meet. Our unified platform bridges the gap between AI capabilities and human creativity, and lets professional creatives and designers harness the power of the world’s leading AI models without losing precision, expression, or soul. Together, we’re building tools that help people move faster without sacrificing quality, precision, or craft - a platform where AI supports creativity instead of flattening it.

We're hiring a Product Marketing Manager to lead Figma Weave's enterprise motion. On a small team where everyone's scope flexes, you'll also work across product marketing more broadly - defining how the product shows up for enterprise buyers, arming sales with what they need to close, and building the systems that turn enterprise accounts into long-term customers. Enterprise is the primary focus, not the only one: you'll move into PLG, growth, and launch work as the team's priorities shift.

This is a strategic and hands-on role. You'll think in pipeline and narrative at once - translating product capability into value that lands with enterprise buyers, while staying close enough to execution to write the deck yourself.

Responsibilities

• Build enterprise GTM strategy for feature, model, and product launches
• Own enterprise positioning and messaging, translating product value into terms that land with enterprise buyers
• Lead the sales enablement motion
• Own enterprise onboarding and adoption, from first use through expansion
• Develop customer proof: case studies, success stories, and industry examples
• Own enterprise-facing web pages and funnel
• Work across the full range of product marketing - launches, content, positioning - wherever the team needs it, not limited to enterprise

Requirements

• 6+ years in product marketing, with strong B2B/enterprise experience (the focus, not a strict requirement for every year of your background)
• A track record building enterprise GTM from positioning through launch and enablement
• Fluency with the sales motion - you've worked inside a sales cycle, not just alongside one
• Experience working cross-functionally across product, growth, and sales
• Comfort using AI tools to work efficiently - this is core to how the team operates
• Strong storytelling and writing skills
• Comfort with speed and ambiguity - priorities shift, and you move with them

Nice to Have

• Experience in creative tech or design platforms
• Experience with partner-led or channel-led enterprise growth

We Offer

• Competitive salary
• Opportunity to work in a dynamic and innovative environment
• Professional development opportunities
• Diverse and inclusive workplace

About the Company

Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [email protected].