Product Marketing Manager (GTM)
Primary stack
Nice to have's
Job description
About the Position
We're seeking a Senior Product Marketing Manager (GTM) to lead growth strategies for our innovative products at Synergy Codes. This role is for someone who has built positioning, designed growth strategies from scratch, run experiments, and taken full ownership of outcomes - from insight to execution. You'll join Synergy Codes' marketing team, working alongside talented professionals with broad expertise.
Responsibilities
- Define positioning, messaging, and value proposition
- Design and execute go-to-market strategies
- Build marketing funnels from scratch
- Run and optimize experiments across:
- paid channels
- organic channels
- outbound
- community
- Create marketing assets and content:
- articles, case studies, landing pages
- email campaigns
- sales enablement materials
- video concepts and scripts
- Develop and execute SEO and content strategies
- Plan and coordinate PR activities, including media opportunities, product mentions, and thought leadership
- Analyze performance data and optimize conversion
- Collaborate with engineering teams on demos, documentation, and GitHub presence
- Support community-led growth initiatives (developer communities, forums, and conference presence) and coordinate meetups with our partners
- The success in this role is defined by the KPIs growth in improved activation, community traction, and qualified leads.
Requirements
Must have:
- 5+ years of experience in B2B/SaaS product marketing or growth marketing for technology products
- Proven track record in building and executing GTM strategies for new products or startups
- Practical experience with SEO, content strategy, or digital PR
- Strong analytical skills - you measure your initiatives and know which KPIs matter
- Hands-on experience with AI tools in marketing workflows - you already use AI for content, analysis, or automation and actively explore new capabilities (agents, prompting, workflow automation)
- Excellent English (C1 or higher) - we operate globally
Experienced with:
- Content marketing
- Performance or growth experimentation
- Landing page and funnel creation
- Marketing analytics and decision-making
- Experience promoting developer tools, SDKs, or open-source libraries to technical audiences
- Background in community-led growth - developer communities, forums, conference presence
- Familiarity with front-end ecosystems (Angular, React, etc.)
- Experience with tools like Webflow and workflow automation platforms
We Offer
- A high-autonomy role with full ownership of marketing from day one
- Collaboration with the founders and team on products aligned with global technology trends
- Budget for marketing initiatives
- Remote-first and async-friendly culture, plus a friendly office atmosphere at our Wrocław headquarters if you enjoy working on-site
- Flexible employment model (B2B or employment contract)
About the Company
At Synergy Codes, you’ll work on cutting-edge solutions, collaborate with top experts, and grow in a culture that values your creativity and innovation.
Apply Now
If this sounds like the kind of challenge you’ve been looking for, we’d love to connect.
Apply now
Got any questions? Contact Magda, your recruitment guardian.
Curious about the interview?
The conversation lasts about 2 hours. It is a bit long, but we don’t have more interviews, follow-ups, or homework assignments. We try to ensure a friendly, informal atmosphere to reduce stress. You don’t need to worry.
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IT,Manufacturing & Engineering,Business Intelligence,Healthcare,IoT
About the Company Synergy Codes specializes in turning complex data and processes into understandable interfaces, delivering diagram and workflow products to teams worldwide since 2011. Products, Services & Tech Stack Core Solutions Data visualization agency for data products AI-powered diagram transformation for modern workflows Entity data visualization solution for managing corporate relationships Custom Workflow Builder for AI automation Schematic editor for OPAL-RT to build electrical circuits Chatbot’s redesign to improve user experience Custom AV design software with interactive floor plans RCS campaign builder with production-ready workflow editor Custom diagram interface with tldraw: Real-time and scalable Building no-code AI agent training tool with React Flow A no-code, drag-and-drop solution for visualizing and mapping complex service flows Optimizing diagram performance for global insurance sector Transforming legal entity diagrams for better performance and clarity Industrial IoT dashboards to enable smart manufacturing Visualizing the IoT sensors data on hydroponic farm Product configurator for automotive company Graph database use cases Enterprise OKR dashboard for reaching the company’s goals Process and data mining visualization Digitised passenger flow for airport infrastructure The healthcare data visualization tool to aggregate patient’s records Transforming paperwork into interactive assembly manuals Cyber security architecture diagram with threats simulation Technologies & Frameworks GoJS React Typescript Redux GraphQL Node.js Vue.js React Flow Dashboard UX&UI design Real-time solutions Conversational AI IoT Data Management Business intelligence Manufacturing & engineering Diagrams Flowchart Modeling Smart manufacturing Hydroponic farm Automotive industry Knowledge graph OKR dashboard Data analysis Airport infrastructure Patient records Assembly manuals Cyber security architecture Process flow diagram Project Scope & Target Clients Client Base Startups Established SaaS businesses Fortune 500 companies Engineering Scale Bespoke data visualizations Custom diagramming tools Workflow automation solutions Interactive floor plans RCS campaign builders No-code AI platform MVPs Drag-and-drop flow builders IoT dashboards Hydroponic farm visualization tools Automotive product configurators Knowledge graph implementations OKR dashboards Data analysis visualizations Airport infrastructure flow simulations Patient records aggregation tools Interactive assembly manuals Cyber security architecture diagrams Process flow diagrams