Product Marketing Manager

About the Position

We are looking for a Product Marketing Manager to join Nielsen, a company dedicated to providing powerful insights that drive client decisions and deliver extraordinary results. As a Product Marketing Manager, you will be instrumental in shaping our product vision and driving market success.

Responsibilities

• Customer Insights: Understand the customer deeply enough to represent them in a product review and to shape positioning, roadmap, and category definition.
• Ops-Minded Product Marketing: Leverage data-driven insights to build structured launch engines and scale GTM strategy. Partner with Product on roadmap prioritization where customer and competitive dynamics matter.
• Positioning and Messaging: Translate the brand's customer-centric positioning into sharp product-level stories, grounded in real evidence and a clear view of where the category is going.
• Sales Enablement: Build and maintain the assets that let a salesperson tell the story as well as you can: pitch decks, case studies, demos, battlecards, objection handling, and competitive teardowns.
• Competitive and Market Intelligence: Turn market intelligence into action across product decisions, sales strategy, marketing campaigns, and executive planning.

Requirements

• Experience: 5-10 years in product marketing or an adjacent GTM discipline, with significant time in large-scale B2B, data analytics, or media technology.
• Technical Comfort: Comfort in technical environments, including API-driven and cloud-based architectures, with the ability to tell a clear technical story.
• Influence: A track record of influencing what got built, not only how it was sold. You have helped shape a roadmap and can point to where it paid off.
• Strategic Thinking: The instinct to look beyond immediate product features and connect your work to the category-level positioning of Nielsen's intelligence platform.
• Communication: Strong stakeholder communication. You can influence senior partners with a clear, compelling narrative.
• Collaboration: A generous teammate. You are seen as a great cross-functional partner and raise the bar around you.
• Writing: Clear, evocative writing. You can turn a complex capability into a sentence a buyer remembers.

We Offer

• Compensation: Min: $78,200 - Max: $130,400
• Benefits: Comprehensive health and wellness plans, 401(k) with a Nielsen company match, generous paid time off policy, and additional benefits such as a company-provided vehicle and/or discretionary incentive/bonus eligibility.

About the Company

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together.

Locations

• Kyiv, Ukraine
• Berlin, Germany
• Manila, Philippines
• New York, United States
• London, United Kingdom

Additional Information

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class. Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.