Product Marketing Manager

About the Position

Product Marketing Manager

Performics Ukraine is an international performance marketing agency. We were established in 1998, became a part of Google in 2004, and now we are part of one of the largest marketing and communications groups in the world, Publicis Groupe, which employs over 80,000 people in more than 100 countries. Our clients include the largest global brands from various market segments. Publicis Groupe Ukraine is among the TOP-50 employers in Ukraine according to Forbes Ukraine 2026, ranking 14th in the rating.

Performics Ukraine is currently in the TOP-2 performance marketing agencies in Ukraine. We have awards in Effie Awards Ukraine and IAB MIXX Awards Ukraine competitions.

You can join our progressive team of professionals. We have big ambitions, goals, and desires to improve the effectiveness of marketing investments for our clients. We are constantly growing and developing. And you can do it with us.

Responsibilities

• Leading communication, identifying business needs, and managing client expectations
• Developing Performance Marketing and E-Commerce strategies
• Preparing comprehensive proposals and presenting them to clients
• Creating, planning, launching, and monitoring advertising campaigns for client products
• Ensuring project tasks are completed and key goals are achieved
• Monitoring project deadlines and key performance indicators
• Preparing project reports and conducting status meetings with clients
• Managing the project team (PPC, SEO specialists, web analysts) using the Kanban framework
• Managing backlog and prioritizing tasks, making decisions on tasks/deadlines
• Organizing team work and processes, setting tasks, delegating, monitoring performance, tracking time
• Conducting all team activities: dailies, grooming, planning scope of work, task statuses, strategic meetings, retrospectives
• Conducting in-depth analytics, finding insights, growth areas at all stages of the funnel for client products
• Creating recommendations for optimizing landing page conversion
• Collaborating with colleagues from other departments and client teams of partner agencies and practices
• Managing and controlling document flow
• Responsibility for scope of work and P&L on projects
• Creating case studies for festivals, competitions, media publications

Requirements

• 3+ years of experience in Performance/Digital/Product Marketing and E-Commerce
• 2+ years of experience as a Performance/Digital/Product Marketing Manager
• Experience and deep understanding of SEO
• Deep understanding of the principles of major Performance channels: Google Ads, Facebook Ads, Price Aggregators, CPA
• Comprehensive and deep knowledge of Performance/Digital/Product Marketing and E-Commerce tools
• Deep knowledge and practical experience in product analytics (Web, App)
• Experience with various tools: Google Tag Manager, Google Analytics, GA4, Firebase, Similarweb, Serpstat, Google Data Studio, Google Sheets/Excel
• Knowledge of Customer Acquisition and Retention Marketing, sales funnels
• Experience in market and competitor analysis
• Experience in data-driven decision making
• Strong analytical skills and attention to detail
• Strong project and time management skills
• English level B2 and above

Nice to Have

• Experience in a large E-Commerce project
• Team management experience
• Experience with A/B testing
• Understanding of product monetization, CRO, UX best practices
• Experience in email marketing
• Experience or knowledge in launching promotional campaigns to stimulate sales of products or services
• Experience in launching brand strategies and integrated advertising campaigns (all channels)
• Google, Facebook, and/or courses in performance/digital/product marketing and E-Commerce certifications
• Practical experience with Google BigQuery, Tableau, Power BI, Ahrefs, Semrush, AppsFlyer, Hotjar, Google Optimize
• Technical skills and experience in scripting for automation, integration, and growth hacks
• Knowledge in marketing in general
• Experience working in Agile (Kanban/Scrum)
• Strong leadership qualities

We Offer

• Working with large budgets and international global brands
• Access to tools and cases of our clients from around the world, and the ability to use this knowledge and experience in practice
• Opportunity to live in any country and work remotely up to 6 weeks a year in Publicis offices worldwide (over 100 countries) according to the internal "Work Your World" program. If you like it and meet the requirements, you can move to work in any agency in the country where you find it interesting and comfortable
• Official employment ("white" salary) and conditions according to the laws of Ukraine
• 24 calendar days of paid vacation, paid sick leave
• Life and health insurance on corporate terms
• Flexible working hours and the ability to work on a 2/3 system (days in office/home)
• Modern office in the center of Kyiv, table tennis/football, Play Station, board games
• Competitive salary and annual review based on goal achievement
• Employee development program. Access to local and international courses and training
• Participation in local and international professional conferences, trainings
• Corporate English courses
• Cool events every month: acting, city tours, bowling, board games, video games, karaoke, and more

Send your resume to [email protected]

We look forward to meeting you!