Product Marketing Manager

About the Position

At Nord Security’s B2B team, we build cybersecurity products that enable businesses to protect themselves and their data. From product and engineering to sales, marketing, and data - our teams work closely together to deliver secure, scalable solutions trusted by companies around the world.

Your impact? Empowering businesses everywhere to keep their people, systems, and data safe.

We are looking for a strategic and business-minded Product Marketing Manager to own product marketing for NordLayer's network security product - from positioning through go-to-market. You will be the person who defines how the product is understood, both inside the company and in the market, and you will coordinate the cross-functional work to make it happen. This is not a support role: you will shape strategy, influence decisions beyond your own scope, and be recognized as a trusted voice across the organization.

You'll be joining at a pivotal moment, as NordLayer sharpens its positioning from a business VPN toward a modern network security platform - and product marketing is central to making that shift land in the market.

You'll join a growth engine team alongside a Head of Growth, a fellow PMMs, and dedicated paid media, SEO, and partnerships specialists - supported by other teams including web product, design, content, customer insights, and marketing automation. You'll also work hand-in-hand with product and sales teams.

If you want ownership with real strategic weight - not just execution - we'd like to hear from you.

Responsibilities

• Craft product positioning, messaging, and launch narratives that clearly differentiate the product in the market;
• Define and execute product-specific go-to-market strategy, deciding what is worth marketing and how;
• Coordinate product launches and PMM work across cross-functional stakeholders, end-to-end;
• Direct sales enablement efforts and create high-quality assets that help sales communicate value effectively;
• Build and maintain deep product-level market, buyer, and competitor understanding - and use it to influence roadmaps and strategy;
• Own strategic initiatives such as new segment entry, pricing, or expansion - not just day-to-day delivery;
• Translate complex product features into clear customer value through sharp briefs that create alignment, not confusion;
• Design experiments and learning loops to validate strategy with evidence, not opinion;

Requirements

• Core Requirements
  • 2–5 years of experience in product marketing, preferably in B2B SaaS or cybersecurity.
  • Proven track record of owning positioning, messaging, and launches end-to-end.
  • Demonstrated cross-functional influence: you drive outcomes through teams you don't manage.
  • A data-driven approach to market analysis and customer insights, combined with marketing channel performance analysis and a strong experimentation mindset.
  • Excellent cross-functional collaboration and communication skills.
  • Excellent written and spoken English skills.

We Offer

🎓 Sharpen your edge

Growth is built into how we work. Extensive online and in-person training programs, access to platforms like Coursera and Skillshare, a mentorship program, and internal career moves when you’re ready for something new - your development has no ceiling here.

🌿 Take the time you need

Rest isn’t a reward - it’s part of the deal. Enjoy extra vacation days that grow with your time here, plus additional days off for sick leave, special occasions, and parenting.

🏥 Get premium healthcare

Your health shouldn’t be something you worry about. We provide premium private health insurance so you have peace of mind and fast access to care whenever you need it. Available in Lithuania and Poland.

🪷 Protect your peace

A peaceful mind isn’t a luxury - it’s the foundation. We provide free subscriptions to top-rated Calm and Headspace apps, offer resilience and mindfulness trainings, and run dedicated mental health events.

🏋🏻 Own your fitness

Feeling good shapes how you work, think, and create. That’s why we offer in-house gyms, Multisport and Urban Sport cards, and online workouts. Need something tailored? Our Physical Well-Being experts are here with group mobility sessions, fitness guidance, and one-on-one consultations.

🌴 Pack your bags for workation

Picture this: the entire company flies out abroad. The days are packed with workshops, activities, concerts, and real time together. It’s legendary. If you’ve heard stories, they’re probably true.

✈️ Work from anywhere

New surroundings spark new thinking. When you need a reset, switch location and work from wherever keeps you sharp, creative, and in the zone.

🎁 Celebrate your milestones

The moments that make life special shouldn’t pass quietly. Birthdays, work anniversaries, weddings, new family members - each is marked with a special gift.

👶🏻 Parent with ease

When you’re a parent, the juggle is real. To make it smoother, we organize summer camps for the little ones and offer flexibility that lets you show up both for your family and your team.

🎉 Join the party

It never gets boring here. Get ready for team buildings that bring people closer, year-round company events that are equal parts educational and energizing, and the highlights everyone waits for - our iconic summer and winter celebrations.

⭐ Unlock Cyber City

Whether Vilnius-based or visiting from remote, our Vilnius HQ is fully yours to enjoy. Need focus? Silent room. Need energy? Open gyms. Need a break? Game room, music room, coffee bar. It’s a modern workspace built with your comfort in mind.

About the Company

Kindly refer to our Privacy Notice for Recruitment Candidates for comprehensive information regarding our data handling procedures throughout recruitment processes.

We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance.

By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.

If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at [email protected]. Should you prefer to opt out of the automated evaluation, please submit your application directly to [email protected].

Product Marketing Manager · NordLayer

Location: Vilnius / Kaunas

Work Location Type: Hybrid

Department: Marketing & Communications

Salary Range: €2,800 – €3,800 gross / month

Apply Now: Apply Now