Product Marketing Manager (m/w/d)
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Job description
About the Position
Product Marketing Manager (m/w/d)
synalis GmbH & Co. KG is looking for a Product Marketing Manager to join our team in Bonn. If you can translate complex IT solutions into clear value propositions, you'll fit right in. As a Product Marketing Manager, you'll develop strong positioning, compelling benefit arguments, and effective go-to-market strategies for our ERP and CRM IT solutions. You'll connect Marketing, Sales, and various departments, ensuring that technical complexity is transformed into clear, understandable, and sales-driven messages.
Responsibilities
- Strategically position our IT products, develop clear value propositions, and consistent messaging frameworks.
- Analyze target groups, pain points, and market environment to derive robust benefit arguments and go-to-market approaches.
- Plan and manage product-related marketing campaigns, including goals, storylines, target audiences, roadmaps, and impact assessments.
- Collaborate on content creation, formulating key messages, introductions, and benefit arguments.
- Serve as the central interface between Marketing, Sales, departments, and partners (e.g., Microsoft), ensuring consistent messaging and adherence to product promises.
Requirements
- At least 2 years of experience in B2B marketing within an IT, software, or consulting company, ideally related to ERP or CRM solutions.
- Ability to strategically position offerings, derive market and target group insights, and develop clear benefit arguments.
- Experience in go-to-market topics – from market introduction of new offerings to campaign management.
- A good sense for storylines, core messages, and sales-oriented communication, including content development.
- Proficiency in collaborating at the interface between Marketing, Sales, departments, and external partners (e.g., Microsoft).
- Understanding of B2B marketing KPIs and the ability to evaluate campaigns and derive learnings.
- Structured, independent working style with a clear sense of ownership and pragmatic implementation skills.
We Offer
- Flexible working hours and location, tailored to individual tasks and agreements.
- Flexible home office options.
- Time for recovery with 30 days of vacation per year.
- Interesting training opportunities: Learn from experts and become a certified professional.
- Modern workplace equipment.
- Responsible tasks and a strong team with support.
- Sufficient free employee parking spaces.
- Fresh fruit, free beverages, and a company health insurance. Plus, a free gym membership to stay active.
- Team spirit through regular company events.
- Short decision-making processes and an open communication culture to contribute and realize your ideas.
- Overtime account.
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Your Contact Person:
Rieke Zervas
Head of Human Resources & Internal Operations
Phone: +49 228 9268 0
Email: [email protected]
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