Product Marketing Manager (Nomad eSIM)

About the Position

Join Nomad as the founding B2B Product Marketing Manager: shape GTM, craft clear messaging, and drive global eSIM enterprise growth with a collaborative, fast-moving team.

Nomad eSIM is one of the fastest-growing players in global connectivity, enabling seamless access to high-speed mobile data in over 200 destinations through a fully digital eSIM platform. Our consumer app delivers a premium, app-first experience with instant activation, transparent prepaid pricing, and reliable multi-network coverage across key global markets. Trusted by millions of travellers worldwide, Nomad consistently ranks highly across app stores and review platforms, reflecting a strong focus on product quality, ease of use, and customer experience.

Part of the LotusFlare ecosystem, Nomad combines startup speed with the backing of a Silicon Valley telecoms technology company whose cloud-native platform powers digital services for leading global operators. This means we do not just build on telecom infrastructure, we own and operate it at scale.

While our consumer product serves millions of travellers worldwide, Nomad today is a multi-layered business:

• B2C: A leading global travel eSIM app
• Enterprise (B2B2C): Embedded connectivity for banks, fintechs, airlines, and travel platforms
• Wholesale: Powering other eSIM providers with our technology and global infrastructure

Through our APIs, SDKs, and white-labelled solutions, we enable some of the world’s most innovative companies to launch and scale connectivity products quickly, securely, and globally.

We are building the infrastructure layer for the future of eSIM, shipping fast, scaling globally, and solving real-world connectivity challenges for both consumers and enterprises.

Responsibilities

• Craft clear messaging and unique selling propositions that distinguish Nomad in the market.
• Communicate the core ideas of Nomad and the value our products deliver to customers and prospects.
• Plan and lead in the launch of new offerings and services across global markets.
• Create marketing materials such as blog posts, website copy, case studies, product briefs, sales presentations, and POV papers to support enterprise sales efforts.
• Manage a full yearly marketing release roadmap ensuring all future product releases are communicated to the market clearly and timely.
• Present LotusFlare and Nomad offerings to internal teams and external clients, aligning product value propositions with go-to-market strategies.
• Work closely with Nomad sales leadership and broader business stakeholders to ensure the growth engine and GTM strategy are fully aligned with overall marketing objectives.
• Become the subject-matter expert on the Nomad B2B technology stack, including API-driven eSIM provisioning and wholesale offerings (eSIMfx).
• Support RFXs with enterprise clients by providing sales enablement tools, collateral, and bespoke designs based on client requirements.
• Translate these insights into a structured monthly B2B marketing plan spanning social, events, email, and sales enablement.
• Partner with the sales team on prospecting, deal support, and post-sale upsell initiatives.
• Conduct market research to gain an understanding of the competitive landscape and help establish product differentiators.
• Coordinate timelines and deliverables with Product Management to align marketing initiatives with product development cycles.
• Architect and execute a "Search Everywhere" strategy that integrates SEO, Paid Search, and GEO (Generative Engine Optimization) to ensure the product is cited as the authoritative solution in AI-generated answers, dominates top-of-page paid placements, and maintains high-intent organic rankings for our core software category.

Requirements

• Minimum 5 years of experience in product marketing within SaaS or technology companies.
• Proven experience taking complex B2B technology products to market, ideally across API-led, platform, or SaaS businesses.
• Ability to deeply understand a technical product stack and turn it into clear positioning, messaging, and differentiated value propositions.
• Demonstrated ownership of go-to-market strategy, from ICP definition and use cases through to launch, enablement, and growth.
• Strong commercial mindset, with experience supporting pipeline generation, deal execution, and post-sale expansion alongside sales teams.
• Ability to work directly with customers and prospects to validate messaging, refine ICPs, and influence product and GTM direction.
• Experience building and executing integrated marketing plans across content, email, events, social, and sales enablement.
• Comfortable operating in a zero-to-one environment with high autonomy, accountability, and cross-functional influence.
• Strong written and verbal communication skills, with the ability to simplify complex ideas for technical and non-technical audiences.
• Ability to execute a unified search strategy that bridges SEO, SEM, and AI Discovery. Proficiency with the modern search stack (e.g., Ahrefs/Semrush, Google Ads, and AI-tracking tools like Profound or RankScale).
• Bachelor’s degree in Marketing, Communications, or Business. A master's degree is a plus.
• Experience working across global time zones (US, UK, Serbia, India, China, Singapore).

Nice to Have

• Market Research
• SEO
• SEM
• AI Discovery
• Integrated Marketing Plans

We Offer

• Competitive salary package aligned with growth.
• Private healthcare coverage.
• Paid lunch (in the office).
• Yearly performance bonus.
• Training, workshops, and mentorship programs.
• Flexible working hours and a hybrid work model (typically two remote days per week).
• Collaborative global team environment with opportunities for real impact.

About the Company

At Nomad eSIM, we believe staying connected should be simple, affordable, and stress-free - wherever in the world you are. Since our founding, our mission has been to remove the friction from international travel connectivity, giving travellers the freedom to explore without worrying about roaming costs or unreliable connections.

We attract and keep amazing people by focusing on two things that truly matter. First, purposeful work - every team member contributes directly to a product that millions of real travellers rely on every day, across 200+ destinations worldwide. Second, growth opportunities - we provide the chance to develop professionally in a fast-moving, global product company at the intersection of travel, mobile technology, and consumer experience.

With a globally distributed team and a product used across six continents, Nomad is building the future of travel connectivity - one eSIM at a time.

Website: www.nomadesim.com

LinkedIn: Nomad eSIM

Instagram: @nomadesim

X (Twitter): @realnomadtravel

TikTok: @nomadesim

RedNote: Nomad eSIM

Division: Nomad

Locations: Beograd, Serbia