Product Marketing Manager (R&D APP)
Primary stack
Job description
About the Position
We're Rist Labs, a cofounding studio building ethical, AI-powered B2C products that matter. We partner with sharp founders and top talent to launch ventures that move fast, scale globally, and make a real impact.
We're looking for a full-time Product Marketing Manager to join our R&D-driven intimacy-wellness product and build this function from scratch.
You'll own our acquisition funnels: auditing what's working, identifying drop-off points, and turning insights into hypotheses to drive quiz-to-purchase conversion.
As an R&D product, we're constantly exploring new opportunities based on market trends, customer needs, and data. That means you won’t just improve funnels, you’ll shape where the product grows next.
Responsibilities
- Auditing our funnels, finding drop-off points, and proposing changes.
- Owning a quiz-to-purchase conversion, with a clear first-month improvement goal.
- Aligning funnels to creative concepts, together with the Creative Marketing team.
- Growing upsell rate through new hypotheses and iterations.
- Researching user pains and audience trends with Creative Marketing.
- Digging into analytics to understand drop-offs and improve quiz completion.
- Building and testing changes yourself in our funnel builder.
- Handling small paywall design tweaks as needed.
- Setting up the Product Marketing function itself: process and workflows, and later mentoring junior PMMs as we scale.
Requirements
- 2+ years as a Product Marketing Manager on a B2C product.
- Hands-on experience building and optimizing web funnels (quizzes, landing pages).
- Strong research mindset, able to turn insight into testable hypotheses.
- Strong analytical skills, comfortable working with amplitude.
- An autonomous and comfortable building process where none exists yet.
- You'd rather build something from zero than optimize someone else's system.
- B2+ English.
Nice to Have
- Experience with product or UX design, especially quizzes and paywalls.
- Understanding of creative marketing, what makes a hook or concept work.
- Experience scaling a product or funnel from 0 to 1.
We Offer
- Office/hybrid work format. Our Kyiv office is a hub for teams of all products.
- Freedom to build. No micromanagement. No politics. No fluff.
- Top-tier team. You'll work with proven operators, product thinkers, and creatives.
- Not one path. Yours. We support all kinds of growth: leadership, depth, and breadth, allowing you to choose how far and where to go.
- Paid vacation + sick leave.
Perks
- We benchmark salaries globally. We want you to feel valued, and paid like it.
- English courses.
- Apple gear, because we don't believe in slow laptops or slow ambition.
- Company-paid lunches (because hungry brains don't build great stuff).
About the Company
We are Rist Labs, a cofounding studio that turns bold ideas into ethical, AI-powered B2C ventures. You build the product - we handle the rest. We've launched 4 real-world EdTech and personal growth products across Tier-1, LatAm, Europe, and Ukraine.
What we’ve co-built
- Mate academy - helped 5,000+ people break into tech
- Aligned - AI-powered personal coach
- Noot - AI health companion
- Kodree - 80% practice-based skills platform
Read more about Rist Labs
Contact
Yuliia Naumenko
Senior Talent Acquisition Specialist
People Operations
© Mate academy. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
🖐 **Hello world!**We are Mate аcademy, a product EdTech startup driven to enable anyone, anywhere, to build a successful career through learning.We are challenging educational processes in Ukraine and worldwide, breaking the stereotype that switching to an IT profession and achieving success from scratch is nearly impossible.🏆 Our product is a technological, gamified, AI-friendly LMS platform where students learn IT specialties. Register and give it a try!Mate’s uniqueness lies in free education leading to employment (Income Share Agreement Model). Students pay 12% of their salary for 3 years, only after getting a job. That’s why our educational program prepares students to meet the needs and requirements of the job market. 80% of those who complete our training land jobs in IT.Currently, Mate’s graduates constitute 1.5% of IT specialists in Ukraine.🥇 Achievements:— Employed over 5500+ students.— Successfully launched our business in Poland and Brazil and have plans to expand to other countries.— Recognized as a “Rising Star” in Europe by Atomico, Google for Startups, andDealroom.co.— Received a monetary reward from Google in December 2022.— Growing at a rate of2.5-3times annually.🤹 ♀️ Our team consists of 150+ mates and continues to grow.We seek exciting challenges and work by the principle of getting things done. We are driven by changing people’s lives, and helping them acquire new professions. We draw inspiration from each other, as everyone does everything possible (and a little more) to achieve the goal. In such an environment, we become better every day. Hiring A-players is our focus.🎸 Our culture: “no bullshit” based on 3 values:— Full responsibility,— Be humble,— Be hungry.A culture of feedback, the right to make mistakes, transparent communication, and processes are important to us. We avoid micromanagement and instead prioritize trust and awareness of owning one’s goals.In this article, you can find more details.⭐ Founders of Mate аcademy — Anna Apostol, Roman Apostol, and Max Lysak.Roman Apostol was a team lead at Google and co-founder of the startup Preply.Anna Apostol is listed among Forbes’ 25 Women in IT, and Max Lysak is a co-founder of the Lviv business incubator Startup Depot and the Lviv IT Arena conference.
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