Product Marketing Manager (RnD)

Full-Time

About the Position

Join Gismart as a Product Marketing Manager to drive growth and optimize user engagement in a remote-first environment.

Responsibilities

• Own the full funnel from first screen to purchase – identify conversion bottlenecks and ship fixes
• Drive in-app onboarding conversion: optimize first-session flow, activation steps, time-to-value, and the path to paywall
• Run monetization experiments: pricing, paywalls, subscription mechanics
• Propose and validate conversion optimization hypotheses across the funnel
• Plan, launch, and analyze A/B tests to lift user engagement and funnel efficiency
• Build a structured experimentation process – prioritize tests by impact and speed, document insights, and shorten time to launch
• Conduct market research and competitive analysis to spot product improvement opportunities and growth angles
• Partner with designers and the creative team for fast implementation of changes
• Monitor core performance metrics (CR by step, trial-to-paid, ARPU, refund rate, retention) and turn movements into actions
• Deliver clear performance updates: what works, what doesn’t, what scales, what gets cut
• Think strategically – understand competitors, market trends, and what truly motivates users to convert

Requirements

• 2+ years of experience as a Product Marketing Manager, Growth Marketing Manager for a web consumer product
• Strong analytical skills: confident reading funnels, cohorts, and A/B test results
• Solid understanding of subscription / freemium business models
• Experience launching features or products to market end-to-end
• Excellent written English – copy, messaging, in-product text
• Self-starter mindset for zero-to-one environments

Nice to Have

• Experience with content creation

We Offer

Corporate Events

Despite being remote-first, we love meeting up in person, so we often organize events in our Gismart hubs

Learning & Development

Growth is our top priority, so we’ll cover 70% of your professional development courses and 100% of your English language courses

Mental & Physical Health

We provide health insurance, sports and psychotherapy reimbursement

Time Off Policy

18 days of paid vacation, 3 paid personal days, plus 1 day for each year at Gismart

Public Holidays

Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year.

Sick Leave

100% Sick Leave Compensation

Personal Equipment Policy

You can use our corporate devices or work on your own laptop and get a monthly depreciation compensation

Remote-First Work

Work from home anywhere in the world, in one of our Gismart hubs, or in a coworking space, which we’ll pay for

About the Company

Gismart is a mobile app developer with award-winning products in Health, Wellness, Utilities & Music and over 1 billion downloads across the globe.

Our apps inspire and empower people to build a healthy lifestyle that’s sustainable and enjoyable.

Our Way of Working

• Deliver what matters: "There’s real pride when something we built goes live."
• Respect and support others: "Whenever I’m stuck, there’s always someone who jumps in to help - no judgment."
• Initiate and own: "If you give them a task, they’ll not just do it - they’ll think of a better way to solve it."
• Voice openly: "I always know where we’re heading and why - no surprises."
• Execute with quality: "Always aims to improve the product, even when it’s already good."

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you.

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