Product Marketing Manager – Senior

About the Position

Product Marketing Manager – Senior

SOFTSWISS is hiring a Senior Product Marketing Manager to join our Marketing Team. We are looking for a strategic and market-oriented professional to lead product positioning, messaging, and go-to-market initiatives across our iGaming solutions. In this role, you’ll work closely with Product, Sales, and Marketing teams to drive product awareness, strengthen market differentiation, and support business growth across global markets.

Responsibilities

• Lead and execute global product marketing initiatives across multiple markets and communication channels
• Own end-to-end project management of complex marketing initiatives - from strategic planning and messaging development to launch and post-campaign analysis
• Develop and implement product positioning, messaging frameworks, communication strategies, USP, and competitive differentiation points aligned with business goals
• Prepare monthly, quarterly, and campaign-based communication plans, including priorities, objectives, key messages, target regions, and communication channels
• Define and maintain product positioning, target audience profiles, consumer insights, competitive differentiators, and key messaging
• Support go-to-market launches, strategic business initiatives, and product expansion activities
• Coordinate and execute integrated product marketing campaigns in close cross-functional collaboration
• Create and oversee development of marketing and sales materials, including product presentations, commercial proposals, one-pagers, key visuals, banners, landing pages, case studies, and other collateral
• Participate in production and coordination of video content supporting product promotion
• Collaborate closely with Product, Sales, BizDev, Brand Marketing, PR, Design, Content, Digital, and Regional Marketing teams
• Coordinate cross-departmental efforts related to exhibitions, sponsorships, industry events, and awards
• Monitor marketing performance metrics and KPIs, analyze campaign effectiveness, and initiate optimization activities
• Continuously analyze competitors, market trends, customer insights, and industry developments
• Support budget planning, allocation, and optimization
• Maintain project documentation, reporting, and stakeholder communication alignment

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5+ years of experience in Product Marketing, Marketing Management, Strategic Marketing, or related roles
• 3+ years of experience in B2B tech product marketing across multiple communication channels
• Strong project management expertise with experience leading complex cross-functional initiatives
• Strong understanding of product positioning, communication strategy, GTM, and integrated marketing
• Experience working with multiple stakeholders in fast-paced international environments
• Strong strategic thinking combined with hands-on execution skills
• Excellent prioritization, collaboration, and organizational skills
• Proactive mindset, high ownership, and problem-solving approach
• English proficiency - Advanced
• Russian proficiency - Advanced

Nice to Have

• Experience working with regulated markets, iGaming, SaaS, fintech, or digital products
• Experience supporting product launches, GTM strategy, and demand generation initiatives
• Experience with product repositioning or international market expansion projects
• Experience managing agencies, creative production, and external vendors
• Understanding of product performance metrics and marketing analytics

We Offer

• Private health insurance
• Sports benefits
• Comprehensive Mental Health Program
• Free English lessons (online)
• Local language courses
• Paid time off
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events

Locations

• Gzira, MLT
• Warsaw, PL
• Poznań, PL
• Serbia
• Georgia

About the Company

SOFTSWISS recruitment communication is conducted only through official company channels. We never ask candidates to make payments, purchase equipment, share financial details, or transfer money as part of the hiring process. If you receive a suspicious message using the SOFTSWISS name, please verify it via [email protected]

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