Product Marketing Manager

About the Position

Product Marketing Manager

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About the Role

We are seeking a Product Marketing Manager to join VML EMEA, a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. This role is part of the Content Transformation pillar within WPP Enterprise Solutions, focusing on the systems behind marketing rather than just the campaigns.

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Responsibilities

• Value Proposition and Positioning: Partner with product management to align the value proposition with market priorities and tailor the technical value proposition to specific audiences.
• Competitive Analysis: Understand where we win and lose against platforms, consultancies, and production networks, ensuring the difference is clear in all communications.
• Customer Segmentation: Identify which buyers have which problems, where they enter, and what they need to hear first.
• Sales Enablement: Build the material that lets our markets and agencies sell, including narratives, decks, one-pagers, competitive positioning, case studies, and RFP content.
• Writing and Content: Produce the words, ensuring that the content is both strategic and compelling, particularly in the first year.
• Market Evidence Back into Product: Bring market feedback into the product roadmap, ensuring decisions are made on evidence rather than instinct.

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Requirements

• At least ten years of relevant experience in product marketing, consulting, strategy, product management, marketing, and communications.
• Deep technical and market knowledge of the software landscape.
• Experience in complex business-to-business selling with several stakeholders, competing priorities, and long decision cycles.
• Real writing ability, evidenced by work you can show us.
• Competitive analysis and segmentation experience, with the judgement to turn both into positioning.
• A track record of building enablement material that sellers actually used.
• The ability to translate technical capability into business value without losing either audience.

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Nice to Have

• Exposure to content operations, marketing technology, digital asset or content management platforms, or agency and consultancy environments.

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We Offer

• Opportunity to work in a hybrid model, with teams in the office an average of four days a week.
• A dynamic and innovative work environment.
• The chance to be part of a global creative company that consistently ranks among the world’s leading creative companies.

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Application Information

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