About the Position

Product Marketing Manager

London, United Kingdom

About Us

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

About the Role

Content Transformation is a new pillar inside WPP Enterprise Solutions. We are looking for a Product Marketing Manager to take our go-to-market strategy and make it real: the positioning, the messaging, the evidence, and the material that lets people sell and use what we build. Content Transformation rewires how content is created, managed, and activated for those brands, bringing people, processes, and platforms together as one system supported by AI. We show clients where their content operation is losing time, money, and quality.

Most product marketing roles ask you to launch a product into a category that already exists. This one asks you to help build the category at the same time.

You will own product marketing for Content Transformation, working directly to the Global Head of Strategy and the Global Head of Product. Your audience is two-sided: enterprise clients deciding whether to change how they make content, and the WPP teams who sell and deliver to them.

Responsibilities

Value proposition and positioning: Partner with product management to align the value proposition with market priorities, and tailor the technical value proposition of complex products to the specific audiences buying them.
Define how Meridian and the diagnostic suite are described, in language that lands with enterprise buyers rather than with us.
Competitive analysis: Understand where we win and lose against platforms, consultancies, and production networks, and make sure the difference is clear in everything we put out.
Customer segmentation: Work out which buyers have which problems, where they enter, and what they need to hear first.
Turn product requirements and capability into what marketing and sales teams need in order to excel, and carry market requirements back the other way.
Sales enablement: Build the material that lets our markets and agencies sell: narratives, decks, one-pagers, competitive positioning, case studies, and RFP content.
Writing and content: Produce the words. This is a writing job as much as a strategy job, particularly in the first year.
Market evidence back into product: Bring what buyers ask for, object to, and compare us against into the product roadmap, so decisions are made on evidence rather than instinct.

Requirements

At least ten years of relevant experience. We are open on the route in. Product marketing, consulting, strategy, product management, marketing, and communications are all credible backgrounds.
Deep technical and market knowledge of the software landscape. This is the part we cannot flex on. You should be able to hold a credible conversation about architecture, integration, and data, and know how the market is moving and who is moving it. Experience marketing an AI product is a strong advantage.
A background in complex business-to-business selling, with several stakeholders, competing priorities, and long decision cycles.
Real writing ability, evidenced by work you can show us.
Competitive analysis and segmentation experience, and the judgement to turn both into positioning rather than a deck of findings.
A track record of building enablement material that sellers actually used.
The ability to translate technical capability into business value without losing either audience.

Nice to Have

Bonus, not required: exposure to content operations, marketing technology, digital asset or content management platforms, or agency and consultancy environments.

We Offer

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

About the Company

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Product Marketing Manager

Job description