Product Seeding Manager
Primary stack
Nice to have's
Job description
About the Position
Product Seeding Manager
Melbourne, Australia
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
The Role
Location: Melbourne
We have found a great balance of embracing flexible working whilst also maintaining in-office collaboration with most teams meeting in the office 3 days per week.
- Leading Brand Advocacy: Spearheading innovative product placement, gifting, and seeding strategies across L'Oréal’s 32 prestigious and iconic beauty brands.
- Launching Gamified Tech: Driving the rollout of "L’Orealistar," an exciting new tech platform designed to onboard and reward Micro and Nano creators.
- Seeding at Scale: Utilising cutting-edge Influencer AI technology to generate authentic brand love, education, and vibrant online communities.
- Building Connections: Identifying, engaging, and nurturing meaningful relationships with key beauty influencers, creators, and industry tastemakers.
- Crafting Buzz-Worthy Kits: Collaborating closely with creative and strategy teams to design highly engaging, sustainable, and visually stunning product seeding kits.
Requirements
- Industry Experience: At least three years of hands-on experience in product seeding, influencer marketing, or social media, ideally within the beauty sector.
- Platform Expertise: An intimate, working knowledge of the social media ecosystem, particularly what makes content tick on TikTok, Instagram, and YouTube.
- Tech & Data Savviness: Proficiency with influencer marketing platforms (like Traackr or CreatorIQ) and analytics tools to track campaign performance and optimise strategies.
- People Skills: Exceptional communication and relationship-building abilities to confidently collaborate with creators and internal stakeholders alike.
- Masterful Organisation: Stellar project management skills with the ability to juggle multiple fast-paced campaigns with a keen eye for detail.
We Offer
At Wavemaker ANZ, we offer a competitive salary package, with 20 days holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave, and early finishes during the summer months. These are just some of the great perks you can utilise.
Based in Melbourne, you will be working from our stunning new headquarters at 51 Flinders Lane - a brand-new, sustainably designed premium precinct featuring world-class end-of-trip facilities, a dedicated concierge, and a vibrant local culture.
We have a culture of learning where we invest in your career growth and development through a range of learning and development opportunities. We offer a supportive and inclusive workplace culture that values diversity and collaboration and we provide mental wellness support via our Employee Assistance Program.
About the Company
We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments throughout the process, please collaborate with our hiring team who will be happy to assist.
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience! We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.
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