Programmatic Associate
Job description
About the Position
Programmatic Associate
Location: Bangalore, IN
Zeta Global is at the forefront of data-driven programmatic campaign management across all digital channels. We are seeking a Programmatic Associate with a proven track record of success in programmatic campaign management, including trafficking, optimization, and campaign reporting. As a valued member of our division, you will have significant responsibility and support to help you exceed campaign performance targets. The ideal candidate will have a thorough understanding of programmatic display and video campaign management.
Responsibilities
- Manage large cross-channel media budgets across display channels and aim to maximize ROI on performance-oriented campaigns.
- Work closely with US account management teams to ensure accuracy in setup, strategy, and execution for new launches.
- Ensure that end-to-end display campaigns are run effectively, including tagging, trafficking, and optimization.
- Work with the account management team to deliver reporting and campaign updates as needed.
- Must be willing to work during US Eastern Standard Time hours.
Requirements
- 2+ years of experience managing performance campaigns on display inventory.
- Zeta DSP training will be provided, but experience with DSPs (DV360/AppNexus) is a plus.
- Demonstrated track record of effectively optimizing CPM inventory to reach CPA/CTR goals.
- Deep knowledge of the programmatic ecosystem.
- Demonstrated analytical ability.
- Fluent English.
We Offer
- Opportunity to work with a leading data-driven marketing technology company.
- Be part of a team at the forefront of innovation in digital marketing.
- Competitive benefits and career growth opportunities.
About the Company
Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007, the company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences, and help clients drive business growth. Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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